Marketing Analyst
Why join this team:
At United Nations Federal Credit Union, our mission is to serve the people to serve the world. Every day we work to bring financial peace of mind to the global citizens and advocates of the UN system. Analyze member and product data and conduct market research to derive insights.Provide actionable recommendations based on insights to Corporate Marketing and UNFCU business units.
This position is expected to be hybrid.
NYC Salary Range - $85,620 - $95,000 annually; compensation is commensurate to geographic location.
What you'll do:
- Regardless of seniority or role, uphold UNFCU’s mission, core values, and guiding principles by providing an exceptional service experience to colleagues and members alike through consistent demonstration of our service excellence behaviors
- Perform a variety of data queries, market segmentation, profitability modeling, target list creation, and trending analyses to provide insight about the behaviors of UNFCU membership
- Collaborate with the Integrated Marketing and Creative teams for campaign execution. Contributions include industry and product research, scope definition, audience identification, member engagement, and key result identification and tracking
- Analyze/interpret campaign results, draw business inferences and clearly communicate the findings and recommendations to key stakeholders
- Identify business opportunities through standardized reporting and data analytics
- Structure and manage projects by identifying key elements, important milestones, and timelines
- Assist in designing new reporting and processes, studying system capabilities, and working with technology partners
- Measure and track effectiveness of online marketing campaigns and provide stakeholders insight into online campaign performance
- Analyze digital metrics (site traffic, visitor paths, conversion rates) to recommend website content updates
- Assist in the selection of marketing research and analytics software vendors
- Maintain professional and technical knowledge through educational workshops, professional publications, personal networks, and professional societies
What we're seeking:
- Bachelor’s degree in Business, Computer or Data Science, Economics, Engineering, Finance, Math, or Statistics or equivalent experience with demonstrated proficiency
- 3-5 years of experience in marketing research and/or analytics
- Experience in business and data analysis in a corporate setting
- Ability to mine, organize and analyze complex and/or unstructured data
- Strong Excel proficiency, data visualization tools (Tableau) and marketing engagement tools ent tools
- Working knowledge of web analytics tools (Google Analytics, SiteImprove)
- Ability to recognize trends in consumer behavior
- Proactive team player with strong problem-solving capability
- Demonstrated ability to structure and manage projects independently with meticulous attention to detail
What makes you stand out:
- SalesForce Marketing Cloud knowledge a plus
Who we are:
UNFCU is a global not-for-profit financial institution that serves the UN community. We are committed to providing peace of mind to our members and colleagues and strive to achieve service excellence in all that we do. The best part of UNFCU is the people. Those that choose to work with us often find personal fulfillment, professional growth and a purposeful culture.
UNFCU is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. UNFCU prohibits discrimination and harassment of any type. All applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by country, federal, state or local laws.