Director of Digital Growth and Marketing Analytics - Manhattan

About Our Client

Our client is a renowned cultural institution dedicated to the exploration and celebration of media arts, including television, radio, and digital platforms.

• Oversee the editorial calendar and strategy for social media platforms.
• Plan and execute integrated digital marketing campaigns across various channels.
• Manage content systems, website development, and architecture.
• Track real-time data, interpret results, and make recommendations for adjustments based on analytics.
• Develop and implement marketing strategies to drive membership, ticket sales, audience engagement, and subscriber growth.
• Use data analytics to track and optimize conversion rates and maximize audience reach and engagement.
• Identify and act on trends in viewer traffic and organic reach to improve marketing initiatives.
• Provide regular reports on campaign performance and adjust strategies based on results.

MPI encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.

• A high-energy, entrepreneurial individual who thrives in fast-paced environments and consistently achieves measurable outcomes.
• A proven track record in digital marketing, preferably within entertainment, media, or agency environments, with a deep understanding of data analytics and campaign optimization.
• Capable of developing and executing multi-channel marketing campaigns that build brand awareness and drive growth across multiple key metrics, including membership, ticket sales, and audience engagement.
• Skilled in analyzing real-time data, identifying trends, and making informed decisions to improve campaign performance and audience reach.
• Extremely organized and able to manage multiple projects simultaneously while maintaining attention to detail.
• Able to adjust strategies quickly based on analytics and market trends, optimizing campaigns in real time.
• A strong team player who works effectively with cross-functional teams and senior leaders to achieve organizational goals.

• Medical, Dental, Vision, and 401K benefits
• Competitive Pay!