[ref. z12080416] Plano - SEO Marketing Manager
Job Summary:
The SEO Content Manager will be responsible for developing and implementing effective SEO strategies to drive organic traffic and improve search engine rankings for Aimbridge properties. This position will work closely with the marketing, and web development teams to ensure content is optimized for search engines and aligned with hotel’s business goals.
Responsibilities:
QUALIFICATIONS:
- Proven experience as an SEO Content Manager or similar role.
- Strong understanding of SEO principles, tools, and best practices.
- Proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, etc.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment.
- Strong analytical and problem-solving skills.
- Knowledge of HTML, CSS, and content management systems (CMS) is a plus.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
Key Responsibilities:
- Conduct keyword research to identify high-value keywords and phrases.
- Develop and execute SEO strategies to improve organic search rankings.
- Conduct competitor analysis to identify opportunities for improvement.
- Provide recommendations for technical SEO improvements.
- Track and report on key SEO metrics, such as organic traffic, rankings, and conversions.
- Create and optimize website content, including landing pages and hotel/room descriptions, for SEO.
- Monitor and analyze website performance using SEO tools and analytics platforms.
- Educate marketing team on latest SEO trends, algorithm updates, and best practices.
- Partner with paid media for overlapping keyword content and strategy
Property Details:
Aimbridge Hospitality is a leading, global hospitality company with a growing hotel portfolio representing more than 1,500 properties in 50 states and 23 countries. As a top hospitality employer, we are a great place to unlock your future, providing unparalleled opportunities for you to reach places in your career you might have never imagined were possible - more opportunities to help create memorable experiences, ways to succeed, and great people to inspire you.Aimbridge Hospitality is based in Plano, TX, with additional corporate offices in Atlanta, Calgary, Fargo, Puerto Rico, San Clemente, and Washington D.C. Aimbridge EMEA has offices in Birmingham and Glasgow, UK, and Amsterdam, the Netherlands; Aimbridge LatAm has offices in Monterrey, Mexico.
Company Overview:
As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best.Join a world of possibility with Aimbridge Hospitality.
Benefits:
After an initial waiting period, those hired into full time positions are eligible for a competitive benefits package that includes the following:
- Now offering Daily Pay! Ask your Recruiter for more details
- Medical, Dental, and Vision Coverage
- Short-Term and Long-Term Disability Income
- Term Life and AD&D Insurance
- Paid Time Off
- Employee Assistance Program
- 401k Retirement Plan