Marketing & Communications Specialist
Rancho Cordova
Overview:
Dignity Health one of the nation’s largest health care systems is a 22-state network of more than 9000 physicians 63000 employees and 400 care centers including hospitals urgent and occupational care imaging and surgery centers home health and primary care clinics.Headquartered in San Francisco Dignity Health is dedicated to providing compassionate high-quality and affordable patient-centered care with special attention to the poor and underserved. For more information please visit our website at www.dignityhealth.org. You can also follow us on Twitter and Facebook.
Responsibilities:
We are currently in search of a dynamic, passionate, and skilled Marketing and Communications Specialist to join the Sacramento market as part of the broader California regional team. In this pivotal role, you will be reporting into the market-based marketing and communication leadership team and will be instrumental in shaping and executing marketing and communication strategies within our market.The Marketing & Communications Specialist supports marketing and communications efforts for all clinics, facilities and services within the Sacramento market, which includes the development and implementation of marketing and communications strategies and plans.
The role works in coordination and under the direction and alignment with the region and system marketing & communications leadership teams respectively.
- Works with market executives and leaders to establish annual marketing and communications strategies aligned with local strategic plans and overall market priorities
- Leads a market-based marketing and communications team to oversee functions including media relations, advertising, social media, internal communication, external communications, public relations, and brand/reputation management
- Develops, implements, and monitors comprehensive marketing and communication strategies that align with the goals and strategies within the respective market, the broader region and the enterprise as a whole
- Works with system and regional teams and associated agencies and partners to determine best opportunities for media placement across all services
- Develops and maintains detailed annual budgets reconciliation and tracking reports for marketing and communications spends
Qualifications:
Required:
- Bachelor’s degree in Marketing, Communications, Business, or related field
- Minimum of 3 years of experience in marketing and/or communications roles, preferably within the healthcare industry
- Proven track record of success in developing and implementing strategic marketing and communications plans
Skills:
- Strong understanding of healthcare, marketing and communications trends, regulations, and best practices.
- Strong strategic thinking and problem-solving abilities.
- Excellent written and verbal communication skills, with the ability to effectively communicate complex information to various audiences.
- Excellent presentation skills.
- Ability to work collaboratively with cross-functional teams and senior executives.
- Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
- Excellent interpersonal skills.
- Collaborative work style.
- Ability to work in a large geographically diverse system.
- Strong leadership skills, with a proven ability to build, mentor, and coach a high-performing team
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