Regional Sales Director

Regional Sales Director - Michigan

Are you passionate about senior living and ready to make a difference? Join American House Senior Living as our Regional Sales Director and help us create vibrant communities where residents thrive!

Job Summary: As the Regional Sales Director, you'll work under the direction of the Senior Vice President of Sales and Marketing to ensure our programs and services reflect our commitment to exceptional senior living. Your role will be crucial in maintaining and increasing occupancy across our Michigan communities.

• Inspire and Energize: Motivate your team to proactively engage with prospects and referral sources.
• Recruitment: Participate in sourcing and interviewing Community Relations Directors.
• Innovate: Generate creative sales ideas and collaborate with Marketing/Advertising to drive traffic.
• Relationship Management: Build and maintain relationships with corporate referral agencies like A Place for Mom.
• Training: Train new Community Relations Directors on our sales and marketing playbook.
• Support: Assist on-site teams with sales closing and outreach relationship building using our Sales & Marketing Playbook and lead tracking software (Yardi).
• Coaching: Provide one-on-one sales coaching through weekly calls and analyze occupancy reports.
• Focus Calls: Conduct weekly regional Focus Calls for under-performing properties.
• Marketing Plans: Collect and manage quarterly marketing plans for each community.
• Competitor Analysis: Compile and manage bi-annual competitor analyses by county, including new development areas.
• Branding: Manage the positioning of all communities with the Marketing team in terms of branding, marketing, and advertising.
• Industry Trends: Stay updated on senior living industry trends relevant to your department.
• Training Sessions: Conduct 20-minute training sessions on current sales systems issues at Executive Director meetings.
• Budget Management: Coordinate with the operations team to manage budgeted sales and marketing expenses.
• Travel: Travel to various locations and attend corporate meetings as needed.
• Occupancy and Revenue: Maintain and increase occupancy and revenue through outreach sales training and relationship building.

Qualifications and Experience:

• Degree in sales and marketing or a related field preferred.
• Minimum of five years of experience in leasing with proven success.
• Ability to manage a budget.
• Ability to travel 70% of the time.
• Sales management experience preferred.
• Excellent communication skills and a compassion for older adults.
• Must possess and maintain a valid driver’s license and current auto insurance.

Skills and Abilities:

• High degree of interpersonal relationship skills.
• Strong organizational and time-management skills.
• Considerable initiative, judgment, and leadership skills.
• Proficient telephone skills.
• Strong problem-solving and logic skills.
• Proficient computer skills.

If you are a serious sales professional with a passion for senior living, we would love to hear from you!