Sr. Product Marketing Manager, Outbound, Luxury Stores
Luxury Stores at Amazon is seeking an innovative and strategic marketing leader to serve as the Senior Product Marketing Manager to lead our Outbound marketing efforts (e.g., Email, Push, SMS). This role will be responsible for developing and executing innovative strategies that drive customer engagement and retention.
The ideal candidate is a seasoned, data-driven marketer with exceptional strategic thinking, strong communication skills, and a proven track record of delivering results. You should be passionate about lifecycle marketing in the B2C or e-commerce space, building automated lifecycle journeys, and have deep expertise with marketing tools and datasets.You are innovative, creative, and excited about shaping our customer communication strategy in the luxury fashion and beauty industry.
Key job responsibilities- Develop, execute, and manage content strategy for end-to-end outbound marketing programs (Email, Push, SMS).
- Analyze customer data to identify segments, develop targeting strategies, and create personalized experiences
- Collaborate with cross-functional teams including brand, product, engineering, and business intelligence to align on initiatives, goals, and experimentation roadmap
- Analyze and report on key performance metrics, providing insights and recommendations to the team
- Improve outbound marketing performance and efficiencies, while setting high standards and eliminating campaign defects.
- Stay current with outbound marketing trends in the luxury retail industry to continue iterating on a best-in-class lifecycle program
About the team
Here at Luxury Stores, we are inspired to always innovate for our customers. Luxury Stores is a premier shopping experience featuring established and emerging luxury fashion and beauty brands. Our team is passionate about bringing Amazon’s customer-centric service, logistics, and innovation to the online luxury retail experience.- 6+ years of professional non-internship marketing experience
- Experience with customer segmentation, profiling, and targeting
- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
- Experience using data and metrics to drive improvements
- Experience building, executing, and scaling email, push, and SMS marketing programs- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- 5+ years of experience in product marketing, integrated marketing, or content marketing roles, ideally in the luxury or fashion industry.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.
For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.