Hubspot Content Manager
Robert Half New York
We are seeking a Hubspot Content Manager for one of our clients. This role will involve bridging the gap between marketing strategy, design, and technical implementation within the HubSpot platform. The successful candidate will collaborate with various teams to develop innovative automated solutions that enhance customer journeys, support campaign execution, and optimize the performance of our digital assets.
Responsibilities:
- Develop and maintain HubSpot workflows, email templates, landing pages, and custom modules that align with marketing and sales strategies.
- Execute technical marketing strategies by setting up automation, segmentation, and personalization within HubSpot.
- Collaborate with design and marketing teams to implement creative solutions in HubSpot, ensuring campaigns are visually appealing, engaging, and effective.
- Work closely with the development team to integrate HubSpot with other marketing tools, CRM systems, and internal databases for efficient campaign management.
- Use HubSpot’s analytics tools to monitor and analyze performance, providing actionable insights to optimize campaigns, lead generation, and customer engagement strategies.
- Leverage HubSpot's automation tools to create and implement personalized customer journeys, lead nurturing workflows, and behavior-based triggers.
- Continuously improve HubSpot assets through A/B testing, optimization techniques, and performance analysis.
- Act as the technical point of contact for troubleshooting HubSpot-related issues and solving any technical roadblocks encountered by the marketing team.
- Utilize design tools to create and adapt visual elements for campaigns.
- Use data insights to drive creative and technical decision
- Proficiency in Adobe Creative Cloud, Adobe Dreamweaver, Adobe Flash, Adobe Illustrator, and Adobe Photoshop
- Strong skills in CSS and HTML
- Experience with e-Commerce Application
- Proficiency in Graphic Design
- In-depth understanding of the HubSpot platform
- Proven Project Management skills
- Ability to design and implement effective design controls
- Previous experience in a similar role is preferred
- Excellent communication and interpersonal skills
- Strong attention to detail and organizational abilities
- Ability to work independently and as part of a team
- Proven ability to meet deadlines in a fast-paced environment
- Knowledge of current industry trends and technologies
- Bachelor's degree in a related field is preferred.
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Remote work. What you will need to do:
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