Marketing and Sales for Senior Living
Livonia
Responsibilities/Qualifications:
Join our Parallel family at our Senior Living Community in Westland as our Marketing and Sales Manager! Experience marketing for senior living communities is a requirement.
Our ideal candidate will be a self-starter who has proven planning and organizational skills required to strategize business prospecting and strategic client development of new business opportunities within the market area assigned. This candidate will have a focus and passion for marketing within the Senior Living arena with experience of meeting and exceeding established expectations and quotas of increasing patient admissions and expanding market share.
Marketer responsibilities:
- Explain senior living services to vendors, nursing agencies and potential clients
- Relationship management (between home health agencies, DME, discharge planners, Social Services, etc.).
- Review intakes.
- Follow up with referral sources.
- Keep detailed records of all contacts.
- Plan and coordinate public affairs and communication efforts to include, but not limited to, public relations, health fairs, and community outreach.
- Plan and develop company marketing and communication materials.
- Anticipate potential negative and positive impacts on the business and adapt strategies accordingly.
- Intimate demographic knowledge of the market area.
- Have a dependable vehicle.
- Self-motivated.
- Strong knowledge of social media.
Experience:
- Marketing: 4 years (Required)
- Senior living: 2 years (Required)
- Sales: 4 years (Required)
License or certifications:
- Driver's License (Required)
Travel:
- 75% (Required)
Benefits:
- Medical, dental and vision insurance.
- Paid time off.
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