Social Media Coordinator

Robert Half Marketing & Creative is looking for a Social Media Coordinator for one of our clients in Charlotte, NC! This position is a long-term freelance opportunity.

About the Role

We are looking for a creative and strategic Social Media Coordinator to own and drive our brand’s messaging across social platforms. This role is perfect for someone who thrives in a fast-paced environment, understands how to engage audiences, and can create compelling content that aligns with our overall marketing strategy.

• Content Creation: Develop, design, and produce high-quality content (graphics, videos, reels, blogs, etc.) to support our brand’s social media strategy.
• Social Media Management: Own and manage our social media accounts (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.), ensuring consistent posting and engagement.
• Messaging & Strategy: Craft compelling messages that align with our brand voice and marketing objectives, proactively shaping how we communicate with our audience.
• Engagement & Community Building: Monitor conversations, respond to comments, and foster relationships with followers to increase engagement and brand loyalty.
• Analytics & Performance Tracking: Use social media analytics tools to track performance, report insights, and optimize content for better engagement and reach.
• Campaign Execution: Plan and execute social media campaigns that drive brand awareness, audience growth, and conversions.
• Trend Monitoring: Stay ahead of industry trends, platform updates, and emerging content formats to keep our strategy fresh and competitive.

• 1–3 years of experience in social media management, content creation, or a related role.
• Strong writing and storytelling skills with the ability to craft engaging social copy.
• Proficiency in content creation tools (Canva, Adobe Suite, CapCut, etc.).
• Experience with social media analytics and scheduling tools (Hootsuite, Sprout Social, Later, etc.).
• Ability to work independently, drive initiatives, and take ownership of brand messaging.
• Knowledge of digital marketing trends and best practices.