Web Content Executive
Are you looking to make a difference in Digital Marketing?
Do you have an interest in Irish Food, Drink and Horticulture?
Do you enjoy taking responsibility and like working in a small team?
Do you have the relevant experience?
Then you've come to the right place.
Web Content Executive
Dublin
Reports To: Digital Marketing ManagerGrade: 5
The salary scale for this role is €49,842 - €68,385
New Entrants to the Public Sector commence on the first point of the Scale
Purpose
Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality, distinctive, and made by a diverse range of creative producers from a unique and fortuitous island location.
Our purpose is to bring Ireland’s outstanding food, drink and horticulture to the world, thus enabling growth and sustainability of producers.
In this role, you will implement and showcase best in class audience led content, in order to attract, engage and convert key target audiences.
What you’ll do- Support the publication of highly relevant and engaging content for Bord Bia owned platforms.
- Contribute to the development of digital marketing strategies and plans for Bord Bia, and specifically an effective integrated content strategy and roadmap.
- Socialise, champion and embed best practice documentation and guidelines for content publication for use by the wider organisation.
- Work with content agency to create highly effective audience led content
- Ensure all content is published, tagged and categorized in line with Content & Brand Guidelines.
- Work closely with the Digital Product Manager and Digital Platforms manager to identify opportunities to optimise Bord Bia client portal for greater content visibility"
- Work closely with Digital team colleagues to leverage data and drive actionable insights on content performance.
- Through internal analysis and external trend research, provide recommendations on fresh content formats
- Identify conversion and lead generation moments and harvesting opportunities
- Collaborate closely with internal teams on the prioritisation and amplification of hero content through paid and unpaid channels
- Manage assigned budgets in accordance with One Bord Bia procedures
- Adhere to the One Bord Bia Operating Model
About You
Essential Knowledge, Skills & Capabilities
Knowledge:
- A minimum 3 years’ experience in a relevant field
- Digital Marketing, Content development, content performance analysis
Skills & Capabilities:
- Content strategy and deep understanding of performance content.
- Excellent copywriting experience with a flawless attention to detail
- Proven expertise in turning complex information into engaging, digestible, audience-led content.
- Excellent communication skills – written, verbal, and presentation skills.
- Ability to work within an established tone of voice.
- Passionate about digital marketing and has a strong understanding of the digital marketing ecosystem.
- Capable of managing stakeholder relationships, setting and meeting appropriate expectations
- Builds strong relationships and likes to work as part of a multidisciplinary team
Desirable Knowledge, Skills & Capabilities
Knowledge:
- Salesforce systems/ product knowledge beneficial
Skills & Capabilities:
- Experience working with content management systems platforms
- Salesforce Marketing Cloud experience
Closing Date/Time: Friday, 11 October 2024 @ 5:00pm (GMT/UTC +1)
Feidhmeannach Ábhair Gréasáin
Baile Átha Cliath
Ag tuairisciú chuig: Bainisteoir Margaíochta DigitíGrád: 5
Is €49,842 - €68,385 an scála tuarastail don ról seo.
Tosóidh Iontrálaithe Nua san Earnáil Phoiblí ar an gcéad phointe den Scála.
Cuspóir
Tá fís ag Bord Bia go n-aithneodh custaiméirí ar fud na cruinne go bhfuil bia agus deochanna na hÉireann de scoth an domhain; go bhfuil siad ar ardchaighdeán, go bhfuil siad sainiúil, agus déanta ag raon éagsúil táirgeoirí cruthaitheacha ar láthair uathúil ámharach ar oileán.
Is é an cuspóir atá againn bia, deoch agus gairneoireacht de scoth na hÉireann a thabhairt os comhair an domhain mhóir, a dhéanfaidh fás agus inbhuanaitheacht na dtáirgeoirí a chumasú dá bhrí sin.
Sa ról seo, taispeánfaidh tú agus cuirfidh tú an t-ábhar is fearr a dhíríonn ar an lucht féachana ar fáil, d'fhonn príomh-spriocghrúpaí a mhealladh, a dhéanamh páirteach agus a iompú.
Na dualgais a bheidh ort- Tacú le foilsiú ábhar tábhachtach agus tarraingteach d'ardáin faoi úinéireacht Bhord Bia.
- Cur le forbairt straitéisí agus pleananna margaíochta digití do Bhord Bia, agus go háirithe straitéis agus treochlár ábhair comhtháite éifeachtach.
- Doiciméadú agus treoirlínte dea-chleachtais a mhúineadh, a chur chun cinn agus a leabú maidir le foilsiú ábhair lena n-úsáid san eagraíocht ina hiomláine.
- Oibriú le gníomhaireacht ábhair chun ábhar an-éifeachtach atá dírithe ar an lucht spéise a chruthú.
- A chinntiú go ndéantar an t-ábhar go léir a fhoilsiú, a chlibeáil agus a chatagóiriú de réir Treoirlínte Ábhar & Branda.
- Oibriú go dlúth le Bainisteoir na dTáirgí Digiteacha agus le bainisteoir na nArdán Digiteach chun deiseanna a aithint agus tairseach chliaint Bhord Bia a bharrfheabhsú le haghaidh infheictheacht inneachair níos fearr.
- Oibriú go dlúth le comhghleacaithe foirne digiteacha chun cur le sonraí agus léargais inghníomhaithe a thiomáint ar fheidhmíocht ábhair.
- Moltaí a chur ar fáil maidir le formáidí úra ábhair trí anailís inmheánach agus taighde a dhéanamh ar threochtaí seachtracha.
- Iompú a aithint agus tréimhsí giniúna agus deiseanna bailithe a threorú.
- Comhoibriú go dlúth le foirne inmheánacha maidir le tosaíocht a thabhairt d'ábhar ar leith agus é a mhéadú trí bhealaí íoctha agus bealaí nach mbíonn íocaíocht ag teastáil ina leith.
- Buiséid shannta a bhainistiú i gcomhréir le nósanna imeachta Bord Bia Amháin.
- Cloífidh tú leis an tSamhail Oibriúcháin Bord Bia Amháin
Maidir leatsa
Eolas Riachtanach, Scileanna & Inniúlachtaí
Eolas:
- Taithí 3 bliana ar a laghad i réimse ábhartha.
- Margaíocht Dhigiteach, Forbairt ábhair, anailís ar fheidhmíocht ábhair.
Scileanna & Inniúlachtaí:
- Straitéis ábhair agus tuiscint dhomhain ar ábhar feidhmíochta.
- Taithí cóipscríbhneoireachta den scoth agus aird gan locht ar mhionsonraí.
- Saineolas cruthaithe maidir le faisnéis chasta a iompú ina ábhar tarraingteach, intuigthe, dírithe ar an lucht spéise.
- Sárscileanna cumarsáide – scileanna scríofa, labhartha agus cur i láthair.
- An cumas oibriú in áit a bhfuil glór bunaithe cheana.
- Paiseanta faoi mhargaíocht dhigiteach agus tuiscint mhaith ar éiceachóras na margaíochta digití.
- In ann caidreamh le páirtithe leasmhara a bhainistiú, ionchais chuí a shocrú agus a chomhlíonadh.
- In ann caidreamh láidir a bhunú agus go maith ag obair mar chuid d'fhoireann ildisciplíneach.
Eolas, Scileanna & Inniúlachtaí Inmhianaithe
Eolas:
- Tá tairbhe le heolas ar chórais na foirne díolacháin / táirgí.
Scileanna & Inniúlachtaí:
- Taithí ag obair le hardáin na gcóras bainistithe inneachair.
- Taithí ar Salesforce Marketing Cloud
Dáta/Am Deiridh: 5:00pm Dé hAoine an 11 Deireadh Fómhair 2024 (GMT/UTC+1)
Learn more about working at Bord Bia. Click here!
Bord Bía is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone and gives all our employees the freedom and opportunity to fulfil their potential: we want for you to be able to bring your whole self to work, so you can be the best you can be and live your purpose whilst developing your career with us.Our talented and diverse workforce also reflects the diversity of our clients, customers and markets by utilising their range of skills, knowledge and experience. Harnessing the wide range of perspectives this diversity brings, promotes innovation and helps make us more creative and competitive.
Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process, please contact us directly at humanresources@bordbia.ie