Digital Marketing Specialist

We are seeking a Digital Marketing Specialist to join our team located in Newark, New Jersey. This role is within the higher education industry and offers a long term contract employment opportunity. The Digital Marketing Specialist will be responsible for executing a comprehensive digital strategy, including email, web, social media, and digital advertising.

Responsibilities:

• Design, schedule, and deploy various digital communications including newsletters, invitations, and other digital engagement and giving solicitations.
• Serve as a webmaster for the Development and Alumni Relations website, ensuring the content is engaging, user-friendly, and well-organized.
• Execute digital advertising strategies for alumni engagement and giving efforts.
• Manage social media accounts, regularly updating with fresh, engaging content and actively engaging with followers.
• Support digital-first annual giving campaigns such as Day of Giving and Giving Tuesday.
• Maintain and pull segmented lists for targeted digital communications.
• Utilize various software including Adobe Creative Cloud, Database, Drupal, and other tools for content creation and management.
• Leverage analytics tools to measure and improve the effectiveness of digital marketing efforts.
• Collaborate with the team in planning and executing fundraising campaigns.

• Minimum of 3 years of experience in a Digital Marketing role within the Higher Education industry.
• Proficiency in Adobe Creative Cloud, including Adobe Photoshop and Adobe Premiere Pro.
• Demonstrated ability in Database Management.
• Experience creating, implementing and evaluating Advertisements.
• Strong understanding of Analytics and ability to derive actionable insights from data.
• Proven experience with Blogging and Brand Awareness activities.
• Prior experience with Campaign Planning and execution.
• Capability in Graphic Design and creation of Digital Collateral.
• Experience in planning and executing Email Campaigns, including Email Communications and Email Copywriting.
• Proficient in Content Creation and Content Management.
• Experience with Website Updates and ensuring content is up-to-date and relevant.
• Ability to create engaging Social Media Content.
• Familiarity with Drupal or similar Content Management Systems.
• Proven track record in Fundraising and managing Fundraising campaigns.