[ref. a04939101] Marketing Manager
Robert Half Kalamazoo
Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.
Responsibilities:
- Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.
- Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.
- Conduct market research to identify customer needs, trends, and competitors' activities.
- Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.
- Manage the marketing budget and allocate resources effectively to achieve marketing goals.
- Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.
- Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.
- Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.
- Present marketing strategies and campaign results to stakeholders and management.
Requirements:
- Proven experience as a Marketing Manager, preferably in a relevant industry.
- Strong track record of successful marketing campaign planning and execution.
- Excellent leadership and communication skills.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Proficiency in marketing tools and software.
- Bachelor's degree in Marketing, Business Administration, or a related field.
If you are a results-driven Marketing Manager with a passion for strategic planning and team leadership, we encourage you to apply. Join our client's team in Kalamazoo and play a pivotal role in driving their marketing efforts to achieve business growth and success.
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