Product Marketing Manager
Robert Half Philadelphia
We are seeking a Product Marketing Specialist for a SaaS client in Philadelphia. This role will involve creating engaging marketing content and implementing effective go-to-market strategies, and presenting on new product roll outs. Must have the ability to design presentations, white papers, case studies, blogs, etc.
Candidates must have SaaS industry experience, and able to commute to the office in Philadelphia.
Responsibilities:
- Designing and developing presentations, case studies, product demos, and other marketing materials to effectively communicate product features and benefits.
- Planning and executing go-to-market strategies to promote product awareness and drive sales.
- Presenting on go-to-market strategies to internal teams and stakeholders, articulating the value proposition of our products.
- Utilizing software such as PowerPoint, Adobe Photoshop, and video editing tools to create visually compelling marketing materials.
- Conduct industry research to understand market trends, new products, and innovative solutions.
- Developing brand awareness strategies to enhance our product's market positioning.
- Utilizing strong communication skills to effectively convey product information to diverse audiences.
- 2-4 years in a similar role
- Must have portfolio/work samples
- Experience in a SaaS company
- Bachelor's Degree or higher
- Experience in MS Office, PowerPoint, Adobe PhotoShop
- Strong presentation skills
- Strong creative background
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