Product Marketing Associate
Overview:
As a global market leader, iPipeline combines technology, innovation, and expertise to deliver ground-breaking, award-winning software solutions that transform the life insurance, financial services, and protection industries. With one of the industry’s largest data sets, we help advisors/advisers and agents to transform paper and manual operations into a secure, seamless digital experience – from proposal to commission– so they can help better secure the financial futures of their clients.
At iPipeline, you’ll play a major role in helping us to provide best-in-class, transformative solutions. We’re passionate, creative, and innovative, and together as a team, we continually strive to advance, accelerate, and expand the reach of our technology.We value different perspectives and are committed to creating an environment that embraces diverse backgrounds and fosters inclusion.
We’re proud that we’ve been recognized as a repeat winner of various industry awards, demonstrating our excellence and highlighting us as a top workplace in both the US and the UK. We believe that the culture we’ve built for our nearly 900 employees around the word is exceptional -- and we’ve created a place where our employees love to come to work, every single day.
Come join our team!
About iPipeline
Founded in 1995, iPipeline operates as a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500®, and Fortune 1000® indices. iPipeline is a leading global provider of comprehensive and integrated digital solutions for the life insurance and financial services industries in North America, and life insurance and pensions industries in the UK.We couple one of the most expansive digital and automated platforms with one of the industry’s largest data libraries to accelerate, automate, and simplify various applications, processes, and workflows – from quote to commission – with seamless integration.
Our vision is to help everyone achieve lasting financial security by delivering innovative solutions that connect, simplify, and transform the industry.
iPipeline is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to gender, race, color, religious creed, national origin, age, sexual orientation, gender identity, physical or mental disability, and/or protected veteran status.We are committed to building a supportive and inclusive environment for all employees.
This is an office-based position.
Responsibilities:
The Product Marketing Associate will support the development and execution of marketing strategies that drive demand and adoption of our products. The ideal candidate will have a passion for understanding customer needs, market trends, and how to position products effectively to gain market share.This role will collaborate closely with cross-functional teams, including Product Management, Sales, Customer Success, and Marketing to ensure our products resonate with target customers.
Key Responsibilities:
Product Positioning & Messaging:
- Develop clear, compelling product positioning and messaging that resonates with target audiences
- Ensure consistent messaging across all marketing materials
Go-to-Market Strategy:
- Assist in the planning and execution of go-to-market strategies for product launches, ensuring alignment with sales and marketing teams
Market Research:
- Conduct market research to identify and understand customer needs, competitive landscape, and emerging trends to inform product development and marketing strategy
Product Launches:
- Work closely with the Director of Product Marketing to drive product launch efforts, collaborating with cross-functional teams to ensure timely delivery and effective communication
Sales Enablement:
- Develop and deliver sales enablement materials to ensure sales teams can effectively position and sell products
Content Creation:
- Collaborate with product managers to produce high-quality marketing collateral such as slicks, factsheets, FAQs, blog posts, case studies, whitepapers, and product demos
Campaign Management:
- Develop and manage marketing campaigns that drive product awareness, engagement, and conversions
Performance Tracking:
- Analyze and report on the performance of marketing initiatives to measure success and refine strategies
Key Metrics for Success:
- Product Launch Goal Attainment: Meeting or exceeding targets for product launches, including sales, adoption, and engagement goals.
- Win/Loss Ratio on Competitive Deals: Improvement in win rates against key competitors
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field
- 3-6 years of experience in product marketing
- Strong understanding of product lifecycle and marketing strategies
- Experience with product launches, go-to-market planning, and sales enablement
- Excellent communication, writing, and presentation skills
- Ability to work cross-functionally with product, sales, and other teams
- Strong analytical skills and experience with data-driven marketing
- Experience with digital marketing channels, including social media, email, and SEO keywords
- Ability to work in a fast-paced environment and manage multiple priorities
- Preferred skills in marketing automation tools (HubSpot) and CRM (Salesforce)