Social Media Specialist
Paragon West Palm Beach
We are looking for a talented Social Media Specialist to take responsibility of our social media presence in helping us foster a growing online community.
You will be responsible for creating original text, graphic and video content, managing posts and responding to followers through social media. You will develop and implement a comprehensive social media strategy to increase our web traffic and brand awareness.You should have excellent communication skills and be able to express our company's views and objectives creatively. If you have an imaginative way of thinking and of presenting our brand through multiple social media channels, we would like to make you part of our team.
Ultimately, you should be able to ensure our company social presence is aligned with our marketing strategies.
Responsibilities
Develop a publishing calendar that encompass the various social strategiesDeliver engaging content on a regular basis
Share content through various social media platforms, ensuring strong online presence
Monitor follower feedback and generate ideas to increase customer engagement
Design and implement social media marketing campaigns and strategies to align with business goals
Analyze campaign performance and suggest improvements
Report on performance metrics generated from social media efforts
Perform research on current benchmark trends and audience preferences
Administer all company social media accounts ensuring up-to-date content
Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and bios)
Train internal teams to integrate and maintain a cohesive social media strategy
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up to date with current technologies and trends in social media, design tools and applications
Collaborate with design, photo and copy departments to produce high quality content
Communicate with industry professionals via social media to create a strong network
Receive customer feedback and generate ideas to increase customer engagement
Requirements
Proven work experience with Social MediaHands on experience using social media for brand awareness
Understanding of web publishing requirements
Familiarity with digital marketing campaigns
Familiarity with social media platforms and requirements: Facebook, Instagram, LinkedIn, YouTube, etc
Editorial mindset with an ability to predict audience preferencesProficiency in marketing automation technology
Ability to deliver creative content (text, image and video)
Knowledge of online marketing channels
Project management skills and attention to detail
Excellent communication and writing skills in English
Benefits
Competitive Compensation PackageHealth Care (Medical, Dental & Vision)
401(k) Plan with Company Match
Paid Time Off (Vacation, Sick & Public Holidays)
Convenient Location with Free Parking
Company Provided Beverages and Snacks
Dog Friendly Work Atmosphere
Company Gatherings and Events
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