Organic Social Media Manager

This role involves a combination of strategic leadership and hands-on execution, ensuring our brand remains culturally relevant and community-driven.

Responsibilities:

• Develop a data-driven organic social media strategy in line with business objectives.
• Supervise content ideation, production, and publishing across various platforms such as Instagram, TikTok, Facebook, YouTube Shorts, Pinterest, and emerging platforms.
• Manage a content calendar that generates engaging, platform-specific content to promote brand awareness, engagement, and conversions.
• Cultivate strong community engagement, timely responses, and an active brand presence.
• Utilize user-generated content and brand storytelling to foster authenticity and customer trust.
• Stay up-to-date with trends, viral moments, and cultural conversations to maximize organic reach.
• Collaborate with other teams such as email, SMS, paid media, and product teams to ensure cohesive messaging and content repurposing.
• Develop and scale a robust influencer, affiliate, and ambassador marketing program that enhances customer acquisition and brand credibility.
• Negotiate and manage contracts, and track performance to maximize ROI from influencer collaborations.
• Identify, recruit, and manage influencers, affiliates, and brand ambassadors, focusing on creator-led campaigns that resonate with our audience.
• Launch and oversee user-generated content and social selling initiatives, leveraging organic influencer content for paid ads and email/SMS campaigns.
• Establish long-term partnerships with high-impact influencers and industry thought leaders, ensuring sustained brand advocacy.
• Identify and execute brand-to-brand collaborations, giveaways, and other partnership opportunities to expand our brand reach.
• Use tracking tools to analyze influencer and affiliate-driven revenue, optimizing performance based on data insights. • Minimum of 5 years of experience in social media management or a related field.
• Proficiency in organic social media strategy and execution.
• Expertise in using Facebook Insights for tracking, analyzing, and reporting on key metrics.
• Familiarity with Google+ and its application in social media management.
• Extensive experience in using Hootsuite for managing and scheduling social media posts.
• Demonstrated skills in creating and managing advertisements across various social media platforms.
• Strong analytical abilities, with experience in using Analytics tools for tracking and improving performance.
• In-depth knowledge of social media best practices and how to implement them.
• Proven experience in blogging and creating engaging written content.
• Ability to increase brand awareness through strategic social media campaigns.
• Proficiency in Google Analytics 4 (GA4) for tracking website and social media traffic and trends.