Senior Director, E-commerce Marketing
Who We Are:
WHY Brands Inc., a parent company of MunchkinandCurio Home Goods, focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind innovative gear and products for children, mothers, and caregivers.Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHYs vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design.
With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on Americas Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every childs potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
What Youll Do
Lead the business strategy for Munchkin's DTC operation, championing the launch of new product categories and achieving revenue and contribution targets
Develop and execute a robust revenue plan for (link removed), focusing on driving short-term revenue while achieving long-term financial goals
Oversee product curation, pricing strategies, and promotional activities to maximize sales and profitability on (link removed). Collaborate with Marketing and Product Development to co-champion the product development pipeline for DTC exclusives
Utilize digital marketing expertise to manage the DTC marketing budget across channels (e.g., Paid Search/Google, Paid Social, Display, Email) and deliver improvements in Customer Acquisition Cost (CAC) and Lifetime Value (LTV)
Lead efforts in both paid and organic customer acquisition, using advanced targeting, segmentation, and personalization techniques. Oversee SEO strategy and implement organic tactics to drive new customer growth
Develop and implement effective customer retention strategies, including Email, SMS, and Retargeting, to drive lifetime value through subscription models and repeat purchases, prioritizing the development of subscription-based offerings
Partner with Brand Design and Web Development to drive feature choices that improve sales performance. Ensure an ongoing cadence of A/B tests to optimize the website user experience and conversion rates
Utilize data analytics to make informed decisions, track performance metrics, and identify areas for improvement
Manage and mentor a high-performing e-commerce team, fostering a culture of innovation, collaboration, and continuous improvement
Work closely with marketing, brand design, product development, consumer insights, IT, and other departments to ensure a cohesive and integrated approach to e-commerce
Stay informed on industry trends, emerging technologies, and best practices to ensure Munchkin remains at the forefront of e-commerce innovation
Bring It
10+ years of business experience in e-commerce and/or DTC, including team management and a proven track record of leading and growing web sales
Experience with a strong brick-and-mortar brand expanding into DTC is highly preferred
Demonstrated experience in launching new products and categories in an e-commerce environment
Proven experience in developing and managing subscription-based business models
Experience managing and optimizing online marketing tactics and CRM, with an emphasis on efficient spending to generate high ROI
Understanding of e-commerce architectures, user interfaces, and back-end processes. Familiarity with Shopify or other large-scale e-commerce platforms
Ability to measure and report on the performance of marketing campaigns, gain insights, and assess against goals
Ability to thrive in a fast-paced environment and accommodate demanding project schedules
Knowledge of digital marketing, particularly mobile, email marketing, and segmentation practices
We Got You Covered!
As a Great Place to Work Certified company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, a generous employer-matched 401(k) plan, and Paid Childcare Leave, among other benefit plans.Our total rewards are top of the market and include competitive salaries, bonuses, and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To give our people flexibility, we offer a hybrid work environment. Munchkins Hybrid Schedule allows employees to work in the office on Monday, Wednesday, and Thursday, with remote work on Tuesday and Friday.
We also provide annual weeklong global office closures giving our people a chance to recharge.
Salary range: $185,000 - $225,000 (DOE)
To learn more, visit us at (link removed).
Munchkin welcomes and values what makes everyone unique. Were proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.
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