Social Media Manager
Hancock Advertising Group Miami
We are looking for an energetic and experienced Brand Manager who can shape and craft our company's image through a variety of content strategies. You'll be the one uncovering what our customers want and designing unique, inventive marketing campaigns.
2+ years experience and a proven track record for growing social media channels (portfolio required) through creative content writing and design (ex. Figma, Canva, etc)
Ability to adopt brand voice and create relatable, engaging content
Experience in leading and managing marketing projects and budgets
Experienced in creating monthly campaign calendars, segmentation, deliverability, and analyzing performance
Up-to-date with latest trends and marketing best practices
Strong analytical skills partnered with a creative mind
Have a passion for the gaming space
Experience managing PR and strategic partnerships to drive mutual promotion and enhance airport gaming experiences
Experience with Airport Concessions, Retail, F&B, Ecommerce and/or Hospitality
Communicate our vision and mission effectively across marketing channels
Translate brand elements into plans and growth strategies
Lead creative development to motivate our target audience
Measure and report performance of marketing campaigns, and assess ROI and KPIs to drive continuous improvement
Monitor market trends, research consumer markets and competitors' activities
Develop and implement creative marketing strategies that align with business objectives
Oversee and manage marketing channels, including social media, SMS, email, PR and content marketing
Manage marketing campaigns directed at our loyalty members
If you're a creative thinker with a proven ability to grow brands, you might be just who we're looking for. Our ideal candidate has a great sense of humor and a passion for the gaming world!
This is a full-time in-office position with occasional travel involved.
Requirements
2+ years of experience in a Brand Manager or similar role2+ years experience and a proven track record for growing social media channels (portfolio required) through creative content writing and design (ex. Figma, Canva, etc)
Ability to adopt brand voice and create relatable, engaging content
Experience in leading and managing marketing projects and budgets
Experienced in creating monthly campaign calendars, segmentation, deliverability, and analyzing performance
Up-to-date with latest trends and marketing best practices
Strong analytical skills partnered with a creative mind
Have a passion for the gaming space
Comfortable with occasional work travel
Nice to Have:
Experience handling and marketing to a large database of loyalty membersExperience managing PR and strategic partnerships to drive mutual promotion and enhance airport gaming experiences
Experience with Airport Concessions, Retail, F&B, Ecommerce and/or Hospitality
Experience creating email flows and campaigns using platforms like Klaviyo and Active Campaign.
Your responsibilities will include (but are not limited to):
Analyze brand positioning and consumer insightsCommunicate our vision and mission effectively across marketing channels
Translate brand elements into plans and growth strategies
Lead creative development to motivate our target audience
Measure and report performance of marketing campaigns, and assess ROI and KPIs to drive continuous improvement
Monitor market trends, research consumer markets and competitors' activities
Develop and implement creative marketing strategies that align with business objectives
Oversee and manage marketing channels, including social media, SMS, email, PR and content marketing
Manage marketing campaigns directed at our loyalty members
Engage with potential partners and develop strategic relationships.
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