Digital Marketing Specialist

Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement.

Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.
• Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.
• Conduct market research and competitor analysis to identify digital marketing trends and opportunities.
• Track and report on key metrics to measure the success of digital marketing initiatives.

Requirements:

• Bachelor's degree in Marketing, Digital Marketing, or a related field.
• Proven experience in developing and executing digital marketing campaigns.
• In-depth knowledge of digital marketing channels such as social media, SEO, SEM, email marketing, and display advertising.
• Proficiency in using digital marketing tools and platforms.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Ability to thrive in a fast-paced and collaborative environment.