Product Marketing Manager
juice design New York
Key Responsibilities
- Product Launch Planning: Develop and execute product launch plans, including positioning, messaging, and go-to-market strategies.
- Market Research and Analysis: Conduct market research and analysis to understand customer needs, preferences, and pain points.
- Competitor Analysis: Analyze competitors' products, pricing, and marketing strategies to inform product positioning and messaging.
- Content Creation: Develop marketing content, including product descriptions, datasheets, case studies, and sales collateral.
- Sales Enablement: Collaborate with sales teams to develop sales enablement materials, including pitch decks, demo scripts, and objection handling guides.
- Bachelor's Degree: In Marketing, Business, or a related field.
- Product Marketing Experience: 3+ years of experience in product marketing or a related field.
- Market Research and Analysis Skills: Strong market research and analysis skills, with the ability to interpret data and inform marketing strategies.
- Communication and Collaboration Skills: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Project Management Skills: Strong project management skills, with the ability to prioritize tasks, manage timelines, and meet deadlines.
- Senior Product Marketing Manager: Lead product marketing efforts for multiple products or business units.
- Product Marketing Director: Oversee product marketing strategy and direction, providing leadership and guidance to product marketing teams.
- Head of Marketing: Lead marketing efforts across multiple functions, including product marketing, demand generation, and brand marketing.
- Chief Marketing Officer (CMO): Develop and execute comprehensive marketing strategies, providing leadership and guidance to marketing teams.
- General Management Roles: Transition into general management roles, overseeing business units or product lines
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