Analytics Consultant - Minneapolis

And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lock arms

We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle

We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.

From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.

Elevate empathy

We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.

But enough about us. Let’s talk about you.

The Analytics Consultant works with the Analytics Lead and cross-functional teams to develop data-driven insights for Horizontal’s clients. These insights will be used to enrich customer experiences, increase revenue, and foster brand loyalty (among other things!). The Analytics Lead must be fluent in the configuration and tagging of key analytics platforms so that desired results can be achieved.

What you'll do:

• Develop and present recommendations to clients encompassing measurement strategy, platform and tool selection analysis, testing frameworks, etc.
• Create ongoing automated reports
• Configure analytics and dashboard platforms such as GA4 (in conjunction with Google Tag Manager), Looker Studio, and Adobe Analytics.
• Develop solutions using modern data analysis & visualization tools such as Power BI
• Develop and implement experimentation frameworks (A/B and multivariate testing, conversion rate optimization), and implementing testing tactics
• Document and analyze client requirements, providing design and solution options, and recommendations
• Manage client and internal team member expectations by identifying and communicating risks and tradeoffs in partnership with the project manager and other cross-functional team members

Who you are:

• Critical thinker who likes to dig into data and understand what it means
• Flexible, with the ability to handle multiple demands, shifting priorities and rapid change
• Recognized as trusted, empathetic, and accountable in relationships with clients and colleagues
• Demonstrates a positive attitude; you persist in achieving goals and operate from a commitment to success
• You have excellent written and verbal communication
• You can translate technical concepts into language that business stakeholders can understand

What you bring:

• 6+ years of client-facing consulting/professional services experience or equivalent experience.
• 3+ years of experience designing and implementing analytics solutions with an emphasis on GA4; knowledge in Adobe Analytics is a plus.
• At least 3 years configuring GA4 and Google Tag Manager with experience in visualization tools such as Power BI, Looker Studio, and Tableau.
• Familiarity with data warehouses, especially Google BigQuery and Databricks
• Familiarity with the Sitecore ecosystem is a plus (Sitecore XM Cloud, Sitecore Analyze, Sitecore Personalize + Experiments, Sitecore CDP)
• Experience aligning to comprehensive measurement strategies and implementing those strategies to enable effective reporting
• Familiarity with Conversion Rate Optimization (CRO) tools, like Convert.com and Optimizely—is a plus
• Bachelor’s degree in marketing, economics, mathematics, or technical specialty

Keywords: GA4, Google Analytics, CRO, Conversion Rate Optimization, A/B testing, Sitecore, Power BI, data visualization, data warehouse, measurement strategy, reporting, web analytics, Google Tag Manager, Tableau, data layer, BigQuery, Marketing analytics, business intelligence, Power Query, Looker Studio, Glassbox, Amplitude, Databricks, Google Search Console, PageSpeed, Data Analytics Consultant, Digital Analytics Specialist, Marketing Analytics Consultant, Data Insights Analyst, Analytics Implementation Specialist, Data Strategy Consultant, Business Intelligence (BI) Consultant, Data Visualization Specialist, Customer Insights Analyst, Conversion Rate Optimization (CRO) Analyst, Data & Analytics Strategist, Web Analytics Specialist, Analytics Solutions Consultant, Measurement Strategy Consultant, Digital Marketing Analyst, Experimentation Specialist, BI & Reporting Consultant, Data Analyst

The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.