National Sales Manager-CASA

Location : Delhi/Mumbai

Job Summary:

The National Sales Manager for CASA is responsible for developing and executing a strategic plan to acquire and grow the bank's Current Account and Savings Account customer base at the national level. This position involves leading a team of sales professionals, setting sales targets, and collaborating with various departments to ensure the bank's CASA-related objectives are met.

Key Responsibilities:

1. Sales Strategy and Planning:

• Develop a comprehensive national sales strategy for CASA products in alignment with the bank's overall objectives.
• Analyze market trends, customer segments, and competition to identify growth opportunities.
• Set ambitious yet achievable sales targets and performance metrics for the national CASA sales team.

1. Team Leadership and Management:

• Recruit, train, and lead a high-performing team of CASA sales professionals.
• Provide continuous coaching, guidance, and performance evaluations to team members.
• Foster a culture of sales excellence and customer-centricity within the team.

1. Customer Acquisition and Relationship Management:

• Identify potential target markets and customer segments for CASA products.
• Develop and maintain relationships with key clients and partners to drive business growth.
• Implement effective customer acquisition strategies and campaigns to attract new CASA account holders.

1. Product Knowledge and Compliance:

• Ensure that the sales team has a deep understanding of CASA products, features, and benefits.
• Maintain a strong focus on regulatory compliance and ensure that all sales practices adhere to banking industry standards and regulations.

1. Performance Analysis and Reporting:

• Regularly analyze sales data and performance metrics to track progress toward targets.
• Prepare and present reports to senior management regarding sales performance, market trends, and strategy effectiveness.

1. Collaboration and Communication:

• Collaborate with various internal departments, including marketing, product development, and operations, to support CASA sales initiatives.
• Communicate regularly with regional sales teams to ensure alignment with national strategies.

Qualifications:

• Bachelor's degree in Business, Finance, or a related field (Master's degree preferred).
• Extensive experience in sales, particularly in the banking sector, with a proven track record of achieving and exceeding sales targets.
• Strong leadership and team management skills.
• Excellent interpersonal and communication abilities.
• In-depth knowledge of CASA products, banking regulations, and financial services industry trends.
• Analytical mindset with the ability to interpret sales data and make data-driven decisions.
• Results-oriented and customer-focused.

A National Sales Manager for CASA in a bank is instrumental in driving the bank's deposit account growth and revenue. This role requires a strategic mindset, strong leadership capabilities, and a deep understanding of the banking industry.