Marketing Manager

This role also involves staying updated on industry trends and serving as a strategic liaison between sales and marketing teams.

Responsibilities:

• Collaborate with practice leaders and sellers to create compelling go-to-market strategies for industries and accounts
• Write creatively to produce industry or account-specific content, including emails, articles, social posts, advertisements, search ads, and website copy
• Stay abreast of industry or account trends and insights to provide proactive, strategic guidance that influences our positioning and enables seller outreach
• Serve as a strategic bridge between sales and marketing, curating and communicating high-impact initiatives and driving accountability with Sales to maximize cross-team synergy and performance
• Coordinate integrated go-to-market initiatives, working across marketing functions to develop and support demand generation campaigns
• Use tools such as Adobe Creative Cloud, CRM, Facebook Insights, Google AdWords, and Google Analytics to drive brand awareness and campaign planning
• Effectively manage budget processes related to marketing initiatives
• Foster strong interpersonal and relationship-building skills to liaise with multiple groups, including senior executives, to craft messaging and build out programs
• Utilize excellent writing, editing, and proofreading skills to source angles or perspectives from sellers and practice leaders
• Use data-driven problem-solving skills to find the "aha moments" in data or trends to inform programs and approach
• Take ownership for the quality completion of deliverables, keeping projects on track, managing time wisely, making strategic decisions, and keeping an eye on the details
• Extensive knowledge and experience in Adobe Creative Cloud is a must.
• Proficiency in Customer Relationship Management (CRM) software is required.
• Familiarity with Facebook Insights for marketing analytics purposes is necessary.
• Expertise in Google AdWords for successful online marketing campaigns is essential.
• Understanding and experience in Google Analytics for tracking website traffic and user behavior is needed.
• Experience in creating and executing effective advertising campaigns is a key requirement.
• Proven track record in creating and increasing brand awareness is crucial.
• Knowledge of budget processes in the context of marketing campaigns is needed.
• Experience in campaign planning and execution, including setting objectives, defining strategies, and measuring results is necessary.
• Excellent communication skills, both verbal and written, for effective team collaboration and client interaction is essential.