[ref. s05508020] Robert Half - Email Marketing Manager

The individual will be responsible for a wide range of tasks, from creating and executing marketing emails to managing large scale email campaigns.

Responsibilities:

• Craft and execute marketing emails through HubSpot to engage our customer base.
• Manage email campaigns in a lead generation environment, handling large volumes of new leads (30,000-50,0000 per month)
• Work with a substantial subscriber base, sending emails in batches for maximum engagement.
• Set up and manage multiple emails per month, including fresh campaigns and replicating successful ones.
• Analyze data, conduct A/B testing, and optimize subject lines to improve email performance.
• Drive customer engagement through strategic email strategies after leads are generated.
• Collaborate on SMS marketing initiatives for broader reach.
• Work with creative teams for design elements of campaigns.
• Set up, manage, and analyze marketing workflows to enhance efficiency.
• Track the performance of email campaigns on a regular basis.
• Ensure emails are delivered without encountering spam issues.
• Utilize tools such as HubSpot, Google Sheets, Glock apps, and Google Postmaster for performance tracking.
• Must have a minimum of 5 years experience in a similar role or relevant field
• Proficiency in executing Email Campaigns
• Expertise in Email Marketing strategies and techniques
• Familiarity with Email Marketing Platforms and their usage
• Experience in creating and distributing Email Newsletters
• Proficiency in using HubSpot for marketing operations
• Strong written and verbal communication skills
• Ability to analyze campaign performance and metrics
• Demonstrated creativity and thoughtfulness in campaign development
• Strong project management and organizational skills
• Ability to work collaboratively in a team environment
• Bachelor's degree in Marketing, Business, or related field preferred.