Senior Digital Marketing Specialist – Paid Search

You will use data to generate insights, manage a portfolio of clients, and collaborate closely with internal teams to align campaigns with client objectives.

Responsibilities:

• Develop, implement, and manage Google Ads campaigns, effectively managing budgets.
• Work with internal teams such as the Account Management and creative team to communicate campaign results and suggest strategies.
• Lead campaign strategy and management, including the analysis and refinement of targeting, bidding strategies, and ad copy to meet client KPIs.
• Conduct comprehensive keyword research and analysis to identify opportunities for campaign improvement.
• Monitor and analyze campaign performance metrics to identify trends and insights that can be acted upon.
• Conduct A/B testing on ad creatives, landing pages, and bidding strategies to optimize performance.
• Collaborate with the creative team to create high-performing ad copy and visuals.
• Generate detailed performance reports and present findings to internal stakeholders and clients.
• Stay updated on industry trends, Google Ads updates, and emerging technologies.
• Identify opportunities to expand campaigns or introduce new strategies based on data insights.
• Provide guidance and mentorship to entry level team members in paid search best practices. • Proficiency in Adobe Creative Cloud is required.
• Must have experience with Content Management Systems (CMS).
• Knowledge of CRM software is necessary.
• Familiarity with Facebook Insights is a must.
• Experience with Google Ads is required.
• Must have a strong understanding of AB Testing.
• Demonstrated ability to create effective advertisements.
• Proficiency in using analytics tools for performance tracking.
• Experience in blogging is required.
• Must have a proven track record of increasing brand awareness.