[ref. g80954421] Digital Marketing Director

About Our Client

My client is global alternative asset manager with over $500B in assets under management.

• Establish the vision, strategy and roadmap for all digital marketing activities delivered via web, SEO/SEM, email, social media, and paid media campaigns and work with Digital, Data and Enablement (DDE) team to inform product roadmap needs to orchestrate and measure.
• Define how CPS use social media within the end-to-end customer experience; designs and maintains our social media presence.
• Define segmentation/audience activation strategy and key journeys/campaigns to drive conversion in partnership with channel marketing.
• Define personalization strategy and business rules to deliver multi-channel nurture campaigns to enable personalized experiences at scale.
• Define digital-only coverage strategy for prospects and lower tier client segments.
• Defines digital marketing goals and KPI framework and partners across teams to develop, measure and assess performance against goals (ROI and KPIs)
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and identifies trends and insights and optimizes spend and performance based on the insights.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Brainstorms new and creative growth strategies and plans, coordinates execution and measurement of multi-variant testing approaches and holdout groups to optimize engagement/ conversions
• Collaborates with agencies, marketing managers, DDE and tech teams to design and develop landing pages, digital forms, e-kits, and to optimize user experience
• Partners with DDE and tech teams to evaluate how emerging technologies support business goals.
• Provides peer coaching, thought leadership and perspective on best in-class ways of working to deliver and optimize investor-centric digital experiences

The Successful Applicant

• Bachelor's or master's degree in marketing or a related field
• Minimum 10 years of previous experience in marketing and digital, with demonstrable skills
• Proven working experience in digital marketing, particularly within the wealth management
• Demonstrable experience leading and managing SEO/SEM, email, social media and paid media campaigns
• Experience defining digital channel strategy, designing journeys/campaign and optimizing landing pages and user funnels
• Experience designing A/B and multivariate experiments
• Solid knowledge of digital marketing tools (website content management system, marketing automation, and marketing analytics tools) to understand the art of the possible, what can be content managed versus what requires development
• Basic understanding of digital copywriting best practices
• Experience in designing and optimizing PPC campaigns on all major search engines

Digital Marketing Qualifications & Skills:

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

What's on Offer

Competitive base salary, annual bonus, and benefits.