Digital Marketing Director - CB JENI and Normandy Homes
Overview:
No Agencies or Recruiters- Direct Applicants Only
Position Purpose: The Digital Marketing Director must believe in, practice and initiate all Green Brick Partners values set forth in an acronym we call HOME. They must be Honest, Objective, Mature and Efficient in how he or she approaches their role at Green Brick Partners.
The Digital Marketing Director will develop and implement digital marketing strategies to enhance brand awareness and drive customer engagement. He/She will direct a digital agency and lead an internal team focused on delivering compelling brand messaging and developing solutions to optimize our online presence, improve customer experience and help drive business results.
Responsibilities:
Digital Strategy and Planning- Develop comprehensive digital marketing strategies that create customer journey alignment and drive adequate leads and traffic to communities.
- Lead tactical marketing planning including campaign development, paid advertising strategy, implementation, execution, and measurement of digital marketing initiatives.
- Identify strategies and implement solutions to improve online brand presence and reputation.
- Plan, oversee and optimize digital advertising campaigns across various channels, including 3^rd party sites, social media, search, and display.
- Monitor campaign performance and ROI to ensure effectiveness and efficiency.
- Develop targeted/personalized marketing campaigns and journeys via SMS, email and other applications based on CRM insights.
- Direct the development of digital content including website content, email campaigns, and social media to ensure a cohesive customer journey.
- Oversee Sales Force and Marketing Cloud to ensure systems and lead infusion is functioning properly.
- Oversee the management and optimization of company websites to enhance user experience and drive conversions.
- Manage online customer acquisition and engagement (online chat and lead generation).
- Lead SEO and work with marketing team on content development for all brand websites to improve organic site traffic and engagement.
- Oversee digital agencies/vendors to create and implement media and content marketing placements across owned, paid, and earned channels that engages target audiences.
- Prepare and manage online marketing budget.
- Access data from a variety of internal and external sources to develop insights, measure ROI, identify areas of opportunity and optimize effectiveness of online marketing communications.
- Collaborate with cross functional team to deliver performance reports and insights and recommend actions or revisions to strategies.
- Lead and train digital marketing team on best practices.
- Stay up-to-date with latest technology trends and identify opportunities for growth and innovation in digital marketing channels
Authority/Budget/Decision Making/Discretion and Independent Judgment Ability: Authority for executing the marketing budget and making decisions regarding outside vendor selection, initiate marketing programs and events
Qualifications:
Education:
- Bachelor’s degree in Advertising, Marketing or related field
- Certification in Google Analytics preferred
Experience:
- Required 7-10 years in marketing with a focus on digital strategy development and execution
- Experience managing a team of digital content creators and specialists
- Certification in Google platforms (Google Analytics, Google Looker Studio) a plus
Competencies:
- Hands on experience in digital marketing tools and platforms including but not limited to Google Analytics, social media management tools, marketing automation software and website content management tools.
- Preference for experience with Sales Force CRM and Sales Force Marketing Cloud
- Solid understanding of SEO /SEM and best practices to drive organic traffic
- Intermediate skills in MSOffice Outlook, Word, PowerPoint and Excel with ability to produce reports
- Basic InDesign, PhotoShop and Adobe Professional skills
- Hootsuite or Sprout social media management knowledge
- Knowledge and experience in website maintenance software: WordPress, Builder Cloud or related software
- Excellent analytical, communication, and leadership skills
- High attention to detail and accuracy
- Ability to maintain good relationships with vendors and internal departments
- Team player and ability to work collaboratively
Ability to lift and/or move up to 25 pounds. Specific vision ability required by this job include close vision, distance vision, color vision and peripheral vision.
Location: CB JENI Homes Corporate office / In-person – Hybrid (Remote 2 days per week)
We are not taking resumes from recruiters at this time.
Nothing in this position description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.