Coordinator, Provider Marketing & Communications
Overview:
Who We Are
The United States Tennis Association (USTA) Middle States Section, a not-for-profit organization located in Valley Forge, Pennsylvania, is part of the national governing body of the sport of tennis in the United States.
USTA Middle States is a vibrant, collaborative work environment that draws people who are passionate about their jobs. A diverse, dynamic organization, USTA Middle States is dedicated to growing the game of tennis for all people throughout Pennsylvania, New Jersey, Delaware, and Northwest West Virginia.
Why Work for the USTA?
We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!
Qualifications:
Who You Are- Excellent organizational, communication, administrative, and leadership skills.
- Commitment to fostering inclusion and respect for individuals from different backgrounds, identities and experiences.
- Strong interpersonal skills and ability to contribute to a positive work environment. Ability to work well with a mix of people and personalities, build relationships and network.
- Outstanding customer service skills and ability to put the customer first. Proficiency working with, guiding and supporting volunteers.
- Inclusive problem solver with the ability to work collaboratively with and build trust with key internal and external stakeholders.
- Ability to handle multiple priorities and projects simultaneously.
- Knowledge of USTA programs and tennis industry preferred.
- Proficient with various computer systems and ability to learn new programs and software.
- Graphic design proficiency and a strong knowledge of the Adobe Creative Suite. Experience with computer technology programs. Photography/video editing skills.
- Meet travel demands, work nights and weekends as required.
- College degree preferred.
Send a resume and cover letter to servingtennis@ms.usta.com by November 4, 2024.
Responsibilities:
The Role
Contribute to all aspects of the Marketing and Communications department with a focus on supporting and promoting the USTA Middle States (USTA MS) provider network. Develop content, educational opportunities and assets for tennis providers, while building and enhancing relationships with key stakeholders.In addition, add to the department’s efforts in content development, execution of digital and print materials, event planning, etc. Reports to the Chief Operating Officer.
- Develop and produce digital and print marketing assets for the USTA MS provider network and businesses/organizations associated with regional tennis.
- Facilitate marketing and public relations training and development opportunities for USTA MS providers, including through the use of webinars, presentations and best practices. Provide access to industry insights, best practices, and marketing trends to keep teams informed and innovative.
- Review, improve and implement provider-focused communications channels to promote consistent messaging and efficient collaboration between USTA MS and tennis providers.
- Assist providers in developing strategies to better connect with and understand their target audiences, improving customer leads, interactions and retention.
- Lead efforts in content development. Work with department managers to ensure social media channels, website, and other public-facing media outlets are frequently updated and following best practices. Contribute to newsletters, direct mail pieces and other publications, as needed.
- Coordinate efforts pertaining to USTA MS Premier Provider recognition program.
- Create plans for user-generated content (provider-focused) to be featured across USTA MS channels
- Serve as a point-of-contact for providers involved with USTA MS’ digital marketing growth initiatives, taking place in 2025 and beyond. Proactively assist providers with digital marketing efforts and goals.
- Organize an annual Provider Appreciation campaign, incorporating in-person, virtual, and PR efforts.
- Develop written, photograph, and video content for (USTA MS) channels. Work with marketing and communications team to ensure content plans match organizational goals.
- Keep current with USTA digital updates and online software. Make notes of key national updates on a weekly basis and ensure information is shared with staff.
- Help research and approach leads for local sponsorships. Assist with building pitch presentations. Assist with advertising sales for all sectional publications, website, and e-newsletter.
- Contribute to the distribution and organization of marketing items, including giveaways, member appreciation gifts and signage.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time.