[ref. x37257620] Marketing Data Analyst (Remote)
Tampa
Overview:
Ideal Image is North America’s #1 medical aesthetics brand, making personal aesthetics and wellness services more affordable, accessible, and effective than ever before. Ideal Image provides a personalized and premium experience that delivers real results and empowers women through every step of their self-care journey.Come join us as we redefine the beauty ideal.
The Marketing Data Analyst will leverage data to generate insights and support strategic decision-making, process optimization, and trend forecasting. This role requires a high level of analytical proficiency, managing projects from data collection and analysis to visualization and reporting.The ideal candidate will possess strong analytical skills, the ability to work autonomously, and the capability to communicate complex data clearly and concisely to stakeholders across the organization.
Responsibilities:
- Develop and implement analytics strategies to support marketing decision-making.
- Analyze data trends to provide recommendations on business strategies and operational efficiencies.
- Collaborate with the data team to identify gaps and define requirements.
- Collaborate with and act as a liaison between marketing business partners and the data team to standardize and automate reporting.
- Create and maintain dashboards and reports to track key performance indicators (KPIs).
- Conduct market research to identify trends and competitive analysis.
- Provide actionable insights to optimize marketing campaigns and improve ROI.
- Support A/B testing efforts and analyze results to drive actionable insights.
- Encourage innovation within the team to explore new data sources and analytical techniques.
Qualifications:
Education- Bachelor's degree in Marketing, Statistics, Data Science, or a related field
- 2+ years of robust analytics experience, with a focus on Marketing business intelligence
- Proven experience as a Marketing Data Analyst or similar role
- Experience with A/B testing, incrementality or other advanced marketing measurement preferred
- Experience with web analytics tools including Google Analytics (GA4), Google Tag Manager, Google Data Studio, Heap, or similar tools
- Proficiency in data analysis tools and software (e.g., Excel, SQL, Google Analytics, Tableau)
- Experience with data visualization tools like Tableau and/or Power BI.
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work independently and as part of a team
- Knowledge of digital marketing and SEO
EEO:
Ideal Image is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.We celebrate diversity and are committed to creating an inclusive environment for all team members.
Tampa
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