Regional Marketing Coordinator – It Takes Heart Campaign SDA 5
Organization: The Ohio Children’s Alliance
Position Type: Part-Time, 1099 Contract Position-- Applicants must live in one of the following Ohio counties: Ashland, Carroll, Columbiana, Coshocton, Harrison, Holmes, Jefferson, Knox, Tuscarawas, or Wayne to be considered. Position is remote with required event attendance.
Compensation: $28-30/hour, negotiable commensurate with experience.
About Us:
Through its mission, the Ohio Children’s Alliance applies the collective strength of its members to sustainably improve the provision of services to children, young adults, and families through policy advocacy, performance improvement, and member support.
Collaborate and advocate with great people! We are a team of talented and diverse people, who are passionate about building innovative solutions to challenges facing kids and families. With community agencies as our partners, we are empowering families to raise Ohio’s next generation of leaders.Join us!
Role Overview:
The Alliance is contracted by The Ohio Department of Children and Youth to identify and recruit the type of resource (kinship and foster care) and adoptive families needed regionally and across the state to meet the needs of children in public children service agency and Title IV-E court custody.This program is one of our state’s key strategies to address the statewide shortage of available foster parents and families willing to adopt children from foster care.
The Regional Marketing Coordinator will work within the assigned service delivery area (SDA), and within those communities, to identify, generate, and strengthen marketing and awareness opportunities. This position plays a key role in ensuring all public and private agencies and key stakeholders have the resources, tools and support necessary to significantly impact all program deliverables.
This role is remote, with frequent evenings and weekends and a willingness to travel approximately 500 miles per month.
Key Responsibilities:
Under the direction of the Foster Home Recruitment team this individual will fulfill the following responsibilities:
Community Engagement 85%- Identify new opportunities for community outreach, generating traffic to the ITH site and inquiries
- Communicate campaign efforts to the Resource and Referral Hubs
- Utilize target market data to identify quality leads and pathways to reach them
- Educate and inform of the support offered by Resource and Referral Hubs, AAN and agencies
- Facilitate presentations to expand program awareness and generate inquires
- Create and maintain calendar of events within SDA; attend as requested/needed and work together with the Resource and Referral Hubs to cover events.
- Identify non-traditional and community specific opportunities to drive awareness and traffic to campaign goals; when necessary, attend/facilitate
- Be an ambassador for the mission, spearheading outreach within the local communities
- Attend one community-based event or outreach activity per week
- Identify and maintain agency contacts for communicating recruitment and engagement efforts, including the contact information for the statewide inquiry form
- Create plan to continually build relationships with all public and private agencies and key community members
- Provide agencies with varying levels of support, resources and tools to ensure marketing recruitment and awareness efforts are successful
- Ensure program updates are effectively communicated and implemented
- Maintain a calendar of agency activities to limit duplication of work
- Provide input into new policies/procedures, community trends, feedback and various reporting requirements
- Assist in the coordination of regional meetings and events
- Monitor agency and regional performance toward established benchmarks - adhering to action plans
- Provide backup coverage for other regional marketing coordinators as needed
Perform related duties based on departmental need
Qualifications:
- Prior experience in social services, preferably working with foster youth, parents, or alumni of foster care, or prior experience in sales and recruiting
- Lived experience in the foster care system is highly preferred
- Bachelor's degree in related field preferred but not required
- Proven self-starter with the ability to manage time and work priorities independently
- Excellent written and verbal communication skills to include public speaking
- High detail orientation and accuracy
- Willingness to work frequent required evening and weekends
- Proficient with Microsoft Office 365 products (Outlook, Word and Excel, PowerPoint, SharePoint, Teams); ability to quickly gain proficiency using other software and web-based services as needed
- A commitment to advancing equity
- Impactful Work: Be part of making a real difference in the lives of children and families across Ohio
- Professional Growth: Opportunities for continuous learning and career advancement
- Supportive Team: Work with a passionate and dedicated team committed to excellence
- Flexible Environment: Enjoy a dynamic work environment with flexibility
- Diversity: The Ohio Children's Alliance is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome and value the contributions of people from different backgrounds, cultures, identities, and experiences, and we strive to create a work environment where everyone can belong, thrive, and grow.
How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and passion for the role.
Join us in our mission to create a brighter future for Ohio’s children and families. Apply today and be a part of something truly special!