Sr. Digital Marketing Manager

Robert Half is looking for a Sr. Digital Marketing Manager for a 3+ month contract in Boston. This is a hybrid, 40-hour-per-week opportunity; candidates must be willing and able to work onsite in Boston 2+ days per week. The Sr. Digital Marketing Manager will assist in driving the go-to-market strategy for a new product across digital channels including email, paid search, and paid social.

Key responsibilities include:

• Creating and executing cross-channel campaigns that drive leads and customer acquisition
• Manage email strategy and automation efforts
• Partner on paid and organic media campaigns
• Collaborate on paid search initiatives
• Identify new market trends and opportunities for campaign optimization
• Monitor and analyze campaign metrics and KPIs

• Degree in marketing, communication, or related
• 5+ years of product or demand generation marketing experience
• Knowledge of paid search best practices
• Familiarity with paid and organic media
• HubSpot, Pardot, Marketo, or similar marketing automation platform experience
• Google Ads and Google Analytics/GA4 experience
• Excellent communication and project management skills
• Detail-oriented
• Self-starter