San Diego - Product Marketing Manager

Salary: $100,000 USD - $130,000 USD

The Role:

Collaborating closely with the product, sales, and leadership teams, you will drive growth and elevate our brand presence in the region.

Key Responsibilities:

• Understand customer pain points and develop positioning and messaging that clearly differentiates our products from competitors in the market.
• Conduct market research specific to the B2B SaaS industry and the US home care sector, understanding customer needs, cultural nuances, and market trends.
• Adapt and localize Australian marketing strategies to align with North American market dynamics and regulatory considerations.
• Collaborate with the Head of Marketing, CEO, and Sales teams in both regions to develop coherent product launch plans, go-to-market strategies, and targeted campaigns.
• Facilitate and create compelling content such as case studies, videos, and website materials, articulating the value of our products to the North American audience.
• Produce sales enablement materials and foster partnerships in North America for content sharing and collaboration.
• Regularly conduct competitor analysis and report on campaign effectiveness, making strategic recommendations for growth.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in product marketing, preferably in a B2B SaaS or healthcare/technology sector.
• Deep understanding of the US market, with an ability to navigate cultural and market nuances.
• Proficiency in marketing automation tools and CRM systems (e.g., Hubspot)
• Excellent communication skills, both written and verbal, and the ability to work effectively in cross-functional and distributed teams.
• Strong analytical skills, creative thinking, and a knack for identifying market opportunities.

Benefits

We offer a competitive salary along with a dynamic and collaborative work environment including:

• Fast-track Growth:
• Experience quick career advancement in our growth-oriented environment, ensuring your potential is recognised and rewarded.
• Job Security:
• Rest easy with stable ownership and meticulous team growth management, building your career on a foundation of stability and forward-thinking.
• Floating Public Holidays:
• Enjoy flexibility to celebrate preferred holidays or personal events with floating public holidays.
• Remote Work:
• Embrace a work-life balance with remote work options, supported by necessary technology and tools for efficient and effective performance.

At ShiftCare, we prioritise creating a workplace where employees can thrive both professionally and personally.

Ready to redefine your career? Join ShiftCare and be part of a revolution in care delivery.

Be a driving force behind our continued success!