Director of Lifecycle Marketing

With all the collaborative features of GitHub, it has never been easier for individuals and teams to write faster, better code.

Locations: In this role you can work from Remote, United States

Overview:

The role will collaborate cross-functionally with many teams at GitHub including Revenue, Product, Engineering and other Marketing functions as well as with our peers at Microsoft to advance the lifecycle marketing discipline. The right candidate is a strategic thinker, strong collaborator, data-driven and can deal with ambiguity effectively.

The role is based in the United States.

Responsibilities:

What you’ll do:

• Develop and execute on a comprehensive post-sales digital lifecycle marketing strategy for GitHub
• Align closely with Marketing/Revenue/Microsoft leadership on a digital post-sales strategy that will scale and achieve marketing goals aligned to GitHub’s business objectives. Execute campaigns and maintain roadmap aligned to these objectives
• Collaborate cross-functionally with Revenue, Product, Engineering and other Marketing functions as well as with our peers at Microsoft to guide the strategy and execution of prioritized partner marketing programs
• Be the primary point of contact within GitHub for all lifecycle marketing motions
• Build relationships and align closely with product and revenue teams for GitHub, aligning on strategy and goals to coordinate communications across marketing surfaces
• Set the lifecycle marketing targets, measurement and testing plans and overall performance goals in alignment with the overall goals/targets for GitHub.
• Track and report progress on key metrics, including regular readouts on the performance of lifecycle marketing.
• Manage a small team of lifecycle marketing professionals
• Provide a deep sense of accountability and experience driving large projects from start to finish.
• Be a natural leader with the ability to educate and influence with high levels of ambiguity and tight deadlines.

Qualifications:

Required Qualifications:

• 10+ years of marketing experience in business-to-business (B2B) integrated marketing (e.g., digital, relationship, social media, campaign, etc.), marketing strategy, business planning, or a related field
• 3+ years people management experience
• Experience working in post-sales lifecycle marketing

Preferred Qualifications:

• Experience with consumption-based business models is preferred.
• Experience within a high-growth SaaS technology company is preferred.
• Experience developing an Organizational Strategy is preferred.
• Experience working with Data & Measurement, Marketing Platforms is preferred.
• Communication & collaboration skills with the ability to influence across multiple levels of the organization and diverse range of partners is preferred.
• Bachelor's Degree in Business, Marketing, Communications, Public Relations, or related field OR Master's Degree in Business, Marketing, Communications, Public Relations, or related field is preferred.

Compensation Range: The base salary range for this job is USD $105,400.00 - USD $279,500.00 /Yr.

These rewards are allocated based on individual impact in role. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee's role.

GitHub Leadership Principles:

• Customer-obsessed
• Ship to learn
• Growth mindset
• Own the outcome
• Better together
• Diverse and inclusive

• Model
• Coach
• Care

• Create clarity
• Generate energy
• Deliver success

GitHub is the world’s leading AI-powered developer platform with 100 million developers and counting. We’re also home to the biggest open-source community on earth (and 99% of the world’s software has open-source code in its DNA). Many of the apps and programs you use every day are built on GitHub.

At GitHub, our goal is to create the space you need to do your best work. We’re remote-first and offer competitive pay, generous learning and growth opportunities, and excellent benefits to support you, wherever you are—because we know that people flourish when they can work on their own terms.

Join us, and let’s change the world, together.

Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!