Digital Experience Manager
Overview:
UW Credit Union is growing and is hiring a Digital Experience Manager to join its team! Excited?! If you are someone who easily takes initiative, applies attention to detail while maintaining a big-picture vision, not afraid to step out of your comfort zone, and always up for a challenge then this is the role for you!
As the Digital Experience Manager, you will be responsible for orchestrating all member-facing digital communications across email, SMS and web by focusing on user experience, website optimization, and pursuing data driven optimizations. This role is responsible for ensuring the digital channels are delivering toward marketing and business goals.You will also be responsible for analyzing digital engagement metrics, developing, recommending, and implementing strategies to increase member engagement. This role partners with our IT team to manage our MarTech stack including the DXP, CMS and SFMC systems.
Responsibilities:
Your Primary Focus as a Digital Experience Manager:
- Drive wholistic, connected digital experience across UWCU’s web properties and deliver new digital marketing capabilities and web functionalities.
- Develop keen understanding of our members and their digital journeys to enable optimized and personalized experiences.
- Develop new process recommendations and proactively advise Marketing and other cross-functional partners of best practices regarding marketing automation, increasing digital engagement, platform capabilities and A/B testing.
- Responsible for customer journey design and orchestration to optimize existing or source new solutions to diminish friction and improve conversion.
- Oversee the building, deploying, and monitoring marketing programs, such as lead gen, nurture, trigger and batch campaigns, using Salesforce Marketing Cloud, CDP and DXP platforms.
- Develop scalable and sustainable web operations, set priorities, and effectively leverage available resources to drive business impacting results.
- In partnership with the Digital Marketing Manager, optimize journey specific landing pages, website calls-to-action (CTAs).
- Accountable for annual web roadmap planning and monthly planning efforts that support the annual marketing strategies.
- Lead Information Architecture (IA) enhancement efforts including improvements to taxonomy, sitemaps, and structure.
- Track KPIs and UX metrics regularly with the intention of consistently improving the user experience as well as driving business results.
- Monitor website traffic and engagement using Google Analytics and use website data to create reports.
- Partner with IT to support the operation and advancement of MarTech stack.
Qualifications:
What You’ll Need to Succeed:
- Associates/bachelor’s degree or equivalent experience in Marketing, Technology, Business, or similar degree preferred
- 5+ years of marketing automation, digital engagement and/or business strategy; with experience in digital engagement, marketing automation or Salesforce Sales/Service Clouds.
- 5+ years’ experience in digital technology, or digital product developer
- Salesforce Sales and Marketing Cloud or other marketing automation platform experience required
- Experience with MarTech ecosystem capabilities and key attributes including web, social, mobile, SEO, CRM is preferred
- Proficiency in Microsoft Office tools including Microsoft Excel, pivot tables, charts, and statistics
Why Work for UW Credit Union?
Join one of Wisconsin’s premier financial institutions, a 2023 Top Workplaces USA and multi-year recipient of Madison Magazine’s Best Places to Work, Wisconsin State Journal’s Top Workplaces, and Milwaukee Journal Sentinel’s Top Workplaces to receive:
- 21.5+ days of annual paid time off
- 2 weeks paid caregiver leave
- 2.5 weeks paid new child parental leave
- 2 days paid volunteer time
- 11 paid holidays (includes your birthday!)
- 401k company match of up to 5%, plus approximately 4% discretionary match
- Generous variable reward bonus
- Competitive Medical, Dental and Vision plans, including domestic partner eligibility
- Discounted Bublr membership
- Free bus pass
- Employee Assistance Program
- Hybrid work environment
- Salary: $87,800 - $109,700
- And more!
UW Credit Union is proud to be an Equal Opportunity and Affirmative Action Employer of Minorities, Protected Veterans, Women, and individuals with Disabilities. We strive to cultivate an inclusive workplace that is home to a diverse workforce where employees at all levels model knowledge of, belief in and a commitment to cultural competence