Sr. Consultant - Charlotte - ref. m9203915
Robert Half Charlotte
Overview:
We are seeking an AdTech Compliance Consultant to support our advertising and marketing technology initiatives. This role focuses on managing functional cookies, compliance with evolving regulations, and ensuring effective tracking for Google Ads and other paid media.The ideal candidate will have experience with advertising technology, Google Ads, and Compliance Management Platforms (CMPs) such as OneTrust.
Key Responsibilities:
- Optimize cookie policies to enable proper tracking and conversion measurement on paid search.
- Assess current CMP configurations and recommend improvements to ensure compliance and functionality.
- Work with advertising and marketing teams to manage AdTech tools and ensure compliance with industry regulations.
- Troubleshoot issues related to functional cookies and tracking mechanisms.
- Act as an admin for CMP tools, ensuring seamless integration with Google Ads and other platforms.
- Stay up to date with evolving data privacy regulations and recommend best practices.
- Experience with Google Ads, AdTech platforms, and CMPs (OneTrust preferred).
- Strong understanding of functional cookies and their role in digital advertising.
- Ability to translate compliance requirements into practical implementations.
- Technical background is a plus but not required.
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