Digital Marketing Manager - Detroit
Robert Half Detroit
One of our Home Improvement & Remodel Materials client is seeking a Digital Marketing Consultant to audit their current marketing initiatives and develop strategic marketing plans to drive growth. This role focuses on optimizing digital marketing efforts, particularly across eCommerce, web-based platforms and Amazon storefronts.
The ideal candidate will thrive in a fast-paced environment, managing and enhancing the company's online presence across web, social media and email marketing channels.
Responsibilities:
- Develop and implement comprehensive marketing strategies from the ground up, encompassing all relevant digital platforms
- Analyze and optimize our web presence, including our company website and eCommerce platform
- Plan and execute integrated marketing campaigns, ensuring alignment with overall business goals
- Leverage analytics tools such as Google Ads and Facebook Insights to monitor campaign performance and make data-driven decisions
- Manage our Content Management System (CMS) and Customer Relationship Management (CRM) platforms to ensure optimal customer engagement
- Ensure brand consistency across all marketing channels, from social media and email to guerrilla and grassroots marketing efforts
- Make strategic recommendations for marketing efforts at a macro level, taking into account current trends and market conditions
- Oversee our presence on the Amazon Marketplace, optimizing our product listings and advertisements for maximum visibility and sales
- Conduct regular audits of our marketing strategies, making necessary adjustments to maximize effectiveness
- Utilize your skills in website design and optimization to enhance our online presence and improve user experience.
- Minimum of 5 years experience in a similar role as a Digital Marketing Manager
- Proficiency in using Content Management Systems (CMS)
- Experience in leveraging CRM tools for digital marketing
- Ability to use Facebook Insights to drive marketing strategies
- Expertise in Google Ad creation and management
- Demonstrated experience in designing and implementing advertisements
- Strong analytical skills with a focus on marketing analytics
- Proven track record in enhancing brand awareness
- Experience in campaign planning and execution
- Adept in brand marketing and marketing strategy formulation
- Ability to develop comprehensive marketing plans
- Experience in managing online marketing campaigns
- Skilled in executing marketing campaigns
- Proficiency in analyzing marketing analytics
- Experience with integrated marketing campaigns
- Knowledge of integrated marketing communication strategies
- Familiarity with guerrilla marketing and grassroots marketing techniques
- Proven experience in growth marketing
- Skilled in email marketing
- Comprehensive understanding of digital marketing strategies
- Experience in both B2B and B2C marketing
- Familiarity with eCommerce and eComm platforms
- Ability to provide optimization recommendations
- Experience with Amazon Marketplace
- Skills in website optimization, design, and analytics
- Proven track record in managing company websites.
Detroit
Overview:
CUSTOMER SERVICE ASSOCIATE (CASHIER)
PART TIME HOURS + DENTAL AND VISION BENEFIT OPTIONS
Responsibilities:
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