Content Strategist - Falls Church, VA

Position Summary

Your ability to interpret data and craft actionable insights will be essential in telling the story behind the numbers, enabling continuous improvement and measurable success for your clients.

• Status: Full-time
• Work Location: Falls Church, Virginia
• Travel: On an as-needed basis

Role Responsibilities

Strategy Development:

• Lead the development of organic content strategies for social media that support clients' brand objectives, marketing goals, and PR initiatives.
• Collaborate with PR teams, content creators, and clients to ensure content plans are effective, innovative, and aligned with client messaging.
• Analyze trends, audience insights, and platform updates to craft social media strategies that resonate with target audiences.

Content Oversight and Execution:

• Supervise and execute the content creation process for your assigned clients, ensuring all assets not only meet brand standards but also resonate with the target audience. You will actively contribute by creating written, visual, and multimedia content for platforms such as Facebook, Instagram, Twitter (X), LinkedIn, TikTok, and others.
• Provide guidance and feedback to Content Creators to ensure quality, engagement, and alignment with broader strategies.
• Collaborate with and advise PR teams on developing and maintaining a content calendar, ensuring timely delivery of content that aligns with the clients' events, campaigns, and announcements.
• Collaborate with and advise PR teams on scheduling and publishing content across various social media platforms using social media management tools.

Performance Monitoring and Optimization:

• Review and assess the effectiveness of content strategies through regular analysis of social media metrics and performance data.
• Utilize social media tools to generate reports, presenting actionable insights to optimize future content.
• Identify key performance drivers and areas for improvement, making data-informed recommendations.

Collaboration and Innovation:

• Foster close collaboration across PR teams and social media teams to create innovative content ideas that push creative boundaries.
• Stay updated on emerging social media technologies, trends, and platform changes, ensuring Pinkston's strategies remain competitive and cutting-edge

Requirements

Skills & Qualifications

Required:

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 3+ years of experience in content creation and social media strategy, preferably within an agency or public relations environment.
• Proven client management experience.
• Proven experience leading successful social media campaigns across multiple platforms.
• Proficiency in using social media platforms, scheduling tools, and analytics software.
• Excellent analytical skills with the ability to interpret data and translate it into effective strategy changes.
• Excellent writing skills with a keen eye for grammar, spelling, and storytelling.
• Demonstrated leadership abilities, with experience mentoring or managing junior content creators.
• Strong eye for design and experience in creating visual content using graphic design tools.
• Creative thinking and the ability to generate fresh and innovative content ideas.
• Strong organizational and time-management skills to meet deadlines effectively.

Preferred:

• Proficiency in Adobe Creative Suite, Canva, or similar content creation tools.
• Experience with social media management platforms like Sprout Social.
• Experience in video and photo editing.
• Familiarity with PR and broader marketing strategies.
• Familiarity with executing boosted posts and digital ads on social media.

This job description provides an overview of the responsibilities and requirements for the Content Strategist position within the Organic Social Media Team at Pinkston. The actual responsibilities may vary depending on the specific needs of the firm and its clients.

Who We Are

Our vision is to help our clients solve their toughest strategic challenges and make an outsized impact on their organization and the worlds they touch.

Benefits

Pinkston provides a 401k retirement plan and contributes to each employee’s retirement annually regardless of employee participation.

Pinkston provides generous holiday and vacation policies, paid parental leave, and an additional week of paid “volunteer time off” to encourage employees to invest time in a 501C non-profit of their choice.

Equal Opportunity Employer

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Pinkston makes hiring decisions based solely on qualifications, merit, and business needs at the time.