Product Marketing Manager

apartmentRobert Half placeNew York calendar_month 
Robert Half is partnering with a Fortune 100 eCommerce enterprise in search of a Product Marketing Manager to join their team in NYC. This role is critical to driving product adoption, enhancing market perception, and positioning a leading DSP platform for success during a transformative year of growth.

The ideal candidate will have extensive experience in ad technology, a deep understanding of DSP infrastructure and supply, and a proven ability to cater to the needs of large customer segments.

This role offers an exciting opportunity to be at the forefront of innovative marketing strategies in a fast-evolving ad tech landscape.

Duration: 9 months w/ potential to extend
Location: New York, NY (hybrid-onsite 3 days/week)
Pay Rate: $65-75/hour

Hours: 40 hours/week

Key Responsibilities:

  • Lead and execute product marketing strategies to maximize the adoption and success of DSP solutions.
  • Develop and implement marketing campaigns focused on core DSP infrastructure, supply, and key areas of growth.
  • Understand the unique needs of large customer segments, including brand direct clients, media agencies, and holding companies, and tailor marketing efforts accordingly.
  • Collaborate with cross-functional teams—product, sales, and leadership—to ensure strategic alignment and achieve shared objectives.
  • Build content and execute comprehensive marketing plans.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • At least 5 years of experience in product marketing, with a strong focus on ad technology and DSPs.
  • Proven track record of developing and executing successful marketing campaigns.
  • In-depth knowledge of the ad tech landscape and the needs of large customer segments.
  • Strong communication, collaboration, and leadership abilities in a fast-paced, dynamic environment.

Top Skills:

  1. Ad technology expertise
  2. DSP infrastructure knowledge
  3. Proficiency in Microsoft Office
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