Sales and Marketing Leader

Overview:

Engineers at over 1,500 global manufacturers trust Porex for unique components across a wide variety of device applications in the life sciences, consumer, and electronics markets to give their products a competitive edge.

This is an exciting opportunity to contribute to a fast-paced and global organization at the forefront of providing high-quality solutions that make the world safer, healthier, and more productive.

Ideally, this individual will be based in the greater Atlanta area or greater Richmond (VA) area.

Responsibilities:

• Strategy Development
• Conduct thorough primary and secondary market research to understand industry trends, customer behaviors, and the competitive landscape.
• Gather and analyze customer data and insights to inform business strategy
• Develop keen understanding of competitor capabilities and strategies, leveraging this insight to anticipate market shifts and position our brand advantageously.
• Analyze market landscapes and consumer trends to identify unique opportunities for differentiation. Work closely with product development to ensure new products meet market needs.
• Customer Partnerships
• Establish a systematic feedback loop where customer feedback is continuously collected, analyzed, and acted upon to improve products, services, and customer experiences.
• Develop a deep understanding of customer needs and market trends and innovations, continuously seeking out new and creative ways to engage customer audiences and promote win-win product or service offerings.
• Develop a content strategy that supports marketing objectives, including thought leadership and educational material that adds value to the customer experience.
• Outline methodologies that enable Key Account Managers and supporting team to effectively identify, understand, expand audience and engage with customers in a manner that maximizes business opportunities.
• Value Proposition
• Own creation and deployment of compelling value propositions to customer-facing teams, ensuring that all marketing materials and content clearly communicate the unique benefits and features of our products and services, aligning with customer needs and expectations.
• Articulate service model benefits in decreasing complexity and increasing supply reliability.
• Expertly align product features, customer benefits, and marketing messages to communicate unique selling points clearly and persuasively. Ensure product offerings are differentiated and stand out in a crowded marketplace.
• Leadership
• Evaluate and develop the performance and potential of the team members by guiding and coaching them to drive YoY growth.
• Foster a positive team environment to enable motivation and collaboration in a fast changing business.

Qualifications:

• Bachelor's degree in a relevant field (e.g., business, marketing) is preferred.
• Proven experience in product marketing, sales, product management or in a similar customer-facing role within the consumer-packaged goods or mass market retail.
• Proven leadership experience.
• Understanding of the consumer-packaged goods industry and its unique challenges.
• Excellent communication and interpersonal skills, with the ability to build rapport and maintain effective relationships with internal team and clients.
• Strong problem-solving abilities and the capacity to think strategically and analytically.
• Self-motivated, results-oriented, and able to work independently as well as collaboratively in a team environment.
• Proficiency in SalesForce and Microsoft Office Suite.
• Willingness to travel 10+% as needed.
• More About Filtration Group

We are committed to maintaining an entrepreneurial culture built on a foundation of trust and in which our leaders exhibit a strong bias for action.

Filtration Group has over 10,000 employees who are united in their Mission to make the world safer, healthier and more productive.