Marketing Manager

Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.

Responsibilities:

• Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.
• Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.
• Conduct market research to identify customer needs, trends, and competitors' activities.
• Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.
• Manage the marketing budget and allocate resources effectively to achieve marketing goals.
• Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.
• Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.
• Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.
• Present marketing strategies and campaign results to stakeholders and management.

Requirements:

• Proven experience as a Marketing Manager, preferably in a relevant industry.
• Strong track record of successful marketing campaign planning and execution.
• Excellent leadership and communication skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Proficiency in marketing tools and software.
• Bachelor's degree in Marketing, Business Administration, or a related field.

If you are a results-driven Marketing Manager with a passion for strategic planning and team leadership, we encourage you to apply. Join our client's team in Kalamazoo and play a pivotal role in driving their marketing efforts to achieve business growth and success.