[ref. g75791204] Senior Digital Marketing Manager

The ideal candidate has experience running paid campaigns via ad platforms such as Google, YouTube, TikTok, Snapchat and Instagram. Ideal candidate will also have experience owning influencer and content creator programs. Must have people management experience. Salary is up to 120K + bonus.

Responsibilities:

• Manage all facets of a sizable paid media program including strategy, budget planning and allocation, audience targeting, content development, campaign execution and in-depth analysis.
• Understand key inputs into paid media performance and be able to proactively identify trends and areas of opportunity among the social media platforms that Gen Z is using daily.
• Write creative briefs and define objectives/KPIs for creative teams to produce compelling messaging and creative assets that align with each paid media channel.
• Have a solid understanding of performance marketing and key metrics (CPM, CVR, CPA).
• Own the analysis and reporting of multi-channel campaign execution and be able to socialize findings and actionable insights to internal team members.
• Develop, launch and oversee A/B testing strategies.
• Manage influencer outreach and content development programs, including identification and contract negotiation.
• Stay current on emerging trends, innovative technologies and best practices to constantly evolve our paid media and organic social media strategy.
• Manage and develop two direct reports, providing strategic direction on their projects and professional development.
• 5+ years of experience managing paid media/social media campaigns.
• Experience executing large-scale marketing campaigns, identifying and driving improvements using a data-driven approach.
• A deep understanding of performance marketing KPIs and practices.
• Expertise working in multiple ad platforms including TikTok, Snap, AdWords, and Meta.
• Proficient in Google Analytics.