Marketing Strategist - ref. s9337503
The Marketing Strategist collaborates closely with sales, account management, and leadership teams to align marketing efforts with the company's mission and revenue goals. Hours: 8:00 a.m. - 4:00 p.m.Pay: $70,000 - $80,000 DOELocation: Scottsdale, 85258Type: Direct hireStart date: Immediately after passing background checkBenefits: Medical, Dental, Vision, and Life Insurance.
401k matching. Paid vacation/sick and paid holidays. Friendly and family-owned work environment. Key Responsibilities-Marketing Strategy Development-Develop and execute a comprehensive marketing plan to promote the firm's services, including our carrier partners, wellness enhancements, and other employee benefits offerings.-Conduct market research to identify trends, competitive positioning, and client needs.-Define and manage the marketing budget to optimize ROI.-Brand Management-Maintain and enhance the company's brand identity, ensuring consistency across all platforms and materials.-Develop messaging strategies that communicate the firm's value proposition to target audiences.-Content Creation & Campaigns-Oversee the creation of marketing materials such as brochures, presentations, email campaigns, blogs, social media content, and videos.-Plan and execute multi-channel marketing campaigns, including digital marketing, print advertising, and events.-Digital Marketing-Manage the company's online presence, including website content, SEO, SEM, and social media platforms.-Analyze website traffic, conversion rates, and other KPIs to refine digital strategies.-Lead Generation-Collaborate with the sales team to develop and execute lead generation strategies.-Event Planning & Sponsorships-Coordinate and manage participation in industry events, conferences, and trade shows.-Organize webinars, seminars, and client appreciation events to engage prospects and current clients.-Stakeholder Collaboration-Work closely with internal teams to align marketing strategies with sales and service objectives.-Serve as the primary liaison with external agencies, vendors, and media partners.-Performance Analytics-Track and report on marketing campaign performance, providing insights and recommendations for improvement.-Stay informed on industry trends and best practices to innovate and improve marketing efforts.
Skills:-Proficiency in digital marketing tools (e.g., Google Analytics, HubSpot, Salesforce, HTML).-Exceptional writing, editing, and communication skills.-Strong project management and organizational abilities.-Creative and analytical mindset with a results-driven approach.-Leadership and Team Management-Creativity and Innovation-Attention to Detail-Client-Focused Approach-Preferred Experience-Experience managing multi-channel marketing campaigns with measurable success.Qualifications-Education: Bachelor's degree in marketing, Communications, Business Administration, or a related field (master's preferred).-Experience: 5-7+ years of experience in marketing roles, preferably within the insurance, employee benefits, or financial services industries.-Background check required