Digital Marketing Specialist

apartmentRobert Half placeRoyal Oak calendar_month9/17/24

We are offering an ongoing project-based employment opportunity for a remote Digital Marketing Specialist/Manager. This role will involve managing and implementing various digital marketing strategies, including social media marketing, email marketing, and advertising on platforms like Google and Facebook.

The successful candidate will also be required to use various digital tools and platforms, including content management systems (CMS) and customer relationship management (CRM) systems, to ensure effective and efficient marketing operations.

Responsibilities:

Manage and implement social media marketing strategies to increase brand awareness and audience engagement.
Develop and execute email marketing campaigns, including segmentation and automation, to effectively communicate with our customer base.
Utilize Google Ad Manager and Google Shopping for advertising, ensuring ads are targeted and effective.
Implement Facebook advertising campaigns using Facebook Ads Manager and Facebook Insights to monitor performance.
Use Google Analytics and Google Analytics 4 (GA4) to track and analyze the performance of our digital marketing efforts.
Operate and manage various digital platforms and tools such as Content Management System (CMS) and CRM.
Implement ecommerce strategies to drive online sales and enhance customer experience.
Maintain an up-to-date and accurate customer database.
Use Marketing Automation Platform to automate and streamline marketing tasks.
Monitor customer accounts and take appropriate action based on account activity.
Possess a minimum of 5 years of experience in digital marketing or a related field
Demonstrable skills in Content Management System (CMS) and Customer Relationship Management (CRM)
Proficiency in using database technologies
Familiarity with Facebook Pixel, Campaign Monitor, Shopify Google Shopping, Google Analytics, and Google Analytics 4 (GA4)
Ability to create and manage marketing campaigns using platforms such as Facebook Ads Manager and Google Ad Manager
Experience in email marketing strategies and tools
Proficiency in using Marketing Automation Platforms
Capable of increasing brand awareness through various digital marketing strategies
Knowledge and experience in using Google Shopping for e-commerce marketing
Proven track record in analyzing marketing data and making data-driven decisions
Ability to work independently and collaboratively in a team environment
Excellent written and verbal communication skills
Strong problem-solving skills and ability to think strategically.

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