Digital Marketing Specialist (Web)
Position Summary:
THE FOCUS IS YOU:
As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing efforts to drive brand awareness, engagement, and conversions through UHY’s US website. Your expertise in digital marketing will play a crucial role in enhancing the organization's online presence and meeting strategic marketing goals.
WHAT YOU WILL DO- Manage and update website content using a Content Management System (CMS), ensuring all information is current, relevant, and aligned with our marketing strategies.
- Daily updates include:
- Adding events, webinars, and thought leadership.
- Updating biography pages for our professionals.
- Adding pages for new locations.
- Create effective landing pages to optimize conversions.
- Build and maintain forms and automations in Pardot.
- Serve as the main point of contact for external web developers and the SEO team; and participate in status calls.
- Conduct keyword research and analysis to optimize website content for SEO.
- Collaborate with the Digital Marketing Specialist on website performance metrics and user behavior to identify opportunities for improvement and growth, including on-page and off-page SEO strategies to improve organic search visibility and rankings.
- Track, analyze, and report on site traffic performance using tools such as Google Analytics and social media analytics.
- Work with web developers and IT department on redirects for websites of firms that join UHY.
- Stay up to date with industry trends and best practices in website marketing and digital communications.
- Work closely with graphic designers, content writers, and developers to ensure a cohesive and user-friendly website experience.
- Conduct regular audits of website content and functionality to ensure optimal performance and user engagement.
- Bachelor’s degree in marketing, communications, or a related field.
- Minimum 5 years of experience in digital marketing, preferably within a professional services firm.
- Proficient with CMS (preferably Umbraco) and ability to learn new systems quickly.
- Understanding of SEO principles and best practices.
- Experience with Salesforce/Account Engagement preferred.
- Design skills and experience with design software (e.g., Canva or Adobe Creative Suite) is a plus
- Limited travel may be requested for attending events, conferences, or internal meetings.
- Must complete acknowledgement of Independence Guidelines and Ethical Standards document
WHO WE ARE
READY TO DELIVER
We take pride in our ability to combine local knowledge with national, regional, and international skills to provide you and your organization with the best resources possible. We harness the power of our network to empower you to achieve your goals, and to ensure we meet or exceed your expectations and objectives.UHY professionals get to know your business inside and out, and work with a solid understanding of what you need to succeed. Our dedication to delivering top-quality client service guides our every move.
A LEGACY OF COMMITMENT, GROWTH AND SERVICE
We know what we’re doing. We have deep roots in spotting and nurturing growth opportunities that goes back decades. Today, we are a global provider of exceptional service and part of one of the largest accounting, tax and consulting networks in the world.We’re dedicated to serving clients ranging from the dynamic middle-market to Fortune 500 companies. We believe that having a strong entrepreneurial mindset is key to growth, and we bring that mindset to every client experience.
AN ALTERNATIVE PRACTICE STRUCTURE TO BETTER SERVE YOU
A licensed CPA firm, UHY LLP offers audit and other attest services to public and private companies. UHY Advisors provides tax and consulting services, to a variety of business sectors.
Reach out to us today to learn how we can help you.
WHAT WE OFFER- Great Culture | Team-like culture of a small office with the benefits of a large firm
- Competitive Compensation | Based on the role, credentials, and experience
- Comprehensive Benefits | We offer group health insurance, dental, vision, 401K, PTO