Director- Marketing/Business Development
Overview:
Join an award-winning team of dedicated professionals committed to our core values of quality, compassion and community! Saint Michael's Medical Center, a member of Prime Healthcare, offers incredible opportunities to expand your horizons and be part of a community dedicated to making a difference.
Established by the Franciscan Sisters of the Poor in 1867, Saint Michael's Medical Center is a 358-bed regional tertiary-care, teaching, and research center in the heart of Newark's business and educational district and is accredited by The Joint Commission.Combining state-of-the-art technology, the latest diagnostic and therapeutic procedures, leading-edge research, and a network of highly qualified physicians, nurses, and allied health professionals, the hospital provides top-quality health care services delivered with compassionate care.
The first medical institution in New Jersey to perform open-heart surgery, and the first to develop a cardiac catheterization program, Saint Michael's Medical Center is home to the Heart and Vascular Institute, which offers a comprehensive array of innovative cardiac treatments and procedures.Learn more at www.smmcnj.com.
Company is an equal employment opportunity employer. Company prohibits discrimination against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (subject to applicable law), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws.The Company also prohibits harassment of applicants or employees based on any of these protected categories. Know Your Rights: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf
Responsibilities:
The Director of Business Development and Marketing organizes, directs and is responsible for all aspects of business development and marketing communications; including development, implementation, monitoring, updating and ongoing analyzation of the organizations strategic business development and marketing plan.In partnership with the CEO, the director is responsible for growth of the hospital�s admissions, clinical program and service line development, business planning, physician relations, community relations, marketing, communications, post-acute strategy and development and senior outreach.
Responsible for creating and/or implementing tracking mechanisms to track increases in volume, growth, and revenue by program, service line and/or physician. Responsible for media relations, website and social media strategy.
Qualifications:
Education and Work Experience- Bachelor's Degree in Marketing, Business (Development), Communications or related field required
- At least 7 years in related field (business development and/or marketing, communications, PR) required
- At least 2 years of healthcare management experience required
- Minimum 2 years of experience in acute care setting strongly preferred; post acute experience a plus.
- Experience with project/program management strongly preferred
- Knowledge and experience in program planning, organization, implementation and operations. This should include responsibility for strategic planning, marketing, media relations, communications, business development and market research.
- Strong communication and leadership skills required
- Critical thinking skills required. Must be proactive and self-driven, able to work well independently and with others.