Product Marketing Manager
Parasoft fills a critical and rapidly expanding role in a world where organizations demand agility and quality in the software they release to customers.
We are seeking a dynamic Product Marketing Manager to drive our go-to-market (GTM) strategy and build a high-performing team. This role combines strategic vision with hands-on execution, translating technical innovations into compelling business value for our target markets.
Key Responsibilities:
- GTM Strategy: Develop and implement comprehensive GTM strategies that effectively position our products in the market, ensuring alignment with business objectives.
- Market Insights: Conduct market research to understand customer needs, industry trends, and competitive landscape, using insights to inform product positioning and messaging.
- Cross-Functional Collaboration: Partner closely with product management, engineering, sales, and other teams to ensure successful product launches and ongoing market success.
- Content Development: Oversee the creation of high-quality marketing content, including product collateral, case studies, blog posts, and sales enablement materials that convey technical features as business value.
- Training and Support: Equip sales teams with the necessary tools and training to communicate product benefits effectively and drive customer engagement.
- Performance Metrics: Establish and track key performance indicators (KPIs) to measure the success of marketing initiatives and refine strategies based on data-driven insights.
Qualifications:
- Bachelor’s degree in Engineering, Marketing, Business, or a related field
- 3 to 5+ years of experience in product marketing
- Proven track record of developing and executing successful GTM strategies.
- Strong understanding of technology, particularly in areas such as AI, compliance, or embedded systems.
- Excellent communication and interpersonal skills, with the ability to influence and inspire others.
- Strong analytical skills and proficiency in market research and performance metrics.
- Ability to thrive in a fast-paced, matrixed environment.
Benefits:
For over 35 years Parasoft has been committed to creating quality software. We strive to extend that vision into creating a quality work environment. This starts first and foremost with hiring the best in our industry; building a team of top-notch professionals and an environment where every individual will contribute to the processes, decisions, culture, and future of our company.
The health, welfare, and future of our employees and their families are imperative. We offer an expansive benefits package that features a multitude of insurance coverage choices, including health, vision, dental, life, and disability. To expand your future, we provide education assistance, retirement services, adoption assistance, professional development, and training.A competitive salary, generous compensation plans, and comprehensive Paid Time Off program with scheduled paid holidays throughout the year help you balance work and play.
Parasoft Corporation is an Equal Opportunity/Affirmative Action Employer
Only those candidates who meet the qualifications will be contacted.
Note to Recruiters and Placement Agencies: Parasoft Corporation does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Parasoft employee. Parasoft will not pay fees to any third party agency or firm without a signed fee agreement and will not be responsible for any agency fees associated with unsolicited resumes.Unsolicited resumes received will be considered property of Parasoft and will be processed accordingly.