Director of Marketing

Overview:

Work Authorization: No C2C or Sponsorship

They will work closely with our sales department to develop pricing strategies that will help us maximize profits and market share. Finally, you will oversee organizing company conferences, trade shows, and major events.

Responsibilities:

• Key responsibilities include competitive positioning, pricing, managing all aspects of new product sales launch, sales training, lead-gen programs, events, and input on current product improvements
• Market Research and Studies: Conducts primary, secondary, or tertiary research on proposed / new products to validate or refine concepts and identifies potential applications and gaps in the market as new business opportunity. Develops new or refined business strategies and presents to senior executive management for investment decision making
• Competitive Analysis: Constantly analyses competition in our target market segments. Refines key elements of client's participation strategy accordingly. Provides competitive analysis summary, battle cards and sales strategies to sales team and Channel Partners
• Marketing Team Leadership:
• Product Launches & Sales Enablement: Accelerate comprehensive product launches and sales training (so we minimise time lost before hardware EOL)
• Price Lists: More frequent Price List publication in concert with a e-newsletter
• Improved promotion and communication: Newsletters, targeted editorials and advertising, use of social media
• Campaigns: Direction and oversight to all sales lead gen programs
• Using research-based data to develop marketing campaigns and strategies that will reach customers and bring in leads
• Identifying potential markets for a company's products
• Directing the workflow of marketing department staff
• Working with other managers and staff to address issues such as budget, contracts and marketing plans
• Generating monthly marketing report
• Creating marketing plans for new products or services
• Collaborating with sales, public relations and product development departments
• Develop a yearly budget for the marketing team
• Communicate the brand identity with the team
• Sift through marketing data to find the important trends
• Stay up to date on the latest marketing trends
• Attend conferences to further marketing knowledge
• Oversee social media strategy and implementation
• Develop thought leadership pieces such as an e-book
• Create marketing reports to show to executive

Qualifications:

• Minimum five (5) years of marketing management experience in business-to-business markets. Experience in working with marketing communications professionals in the development of traditional and emphasis toward on-line marketing materials, programs, and campaigns
• Solid understanding of and experience in business and/or enterprise software markets, preferably hands-on experience with SMB, FSI and government verticals Demonstrated success in product marketing including; market research, customer needs analysis, marketing requirements documentation, developing and implementing go-to-market plans
• Experience and understanding of industrial production and packaging markets, particularly primary product packaging in B2B markets a plus
• Exposure to design thinking principles; experience with applying design thinking principles and agile processes to enable innovation in new product design and product lifecycle changes
• Strong background marketing complex IT solutions with experience devising marketing strategies for 'value-driven' solutions
• Successful track record in prior inbound marketing role(s)
• Good understanding of Channel / Partner programs and developing growth-oriented direct marketing strategies with consistent communication to Domestic and Global Channel / Partners
• Experience with creation of new business plans, presenting marketing and product strategies to Chairman/Board/CEO and executive audiences - both internally and externally
• Proven project management skills and leadership of cross-functional teams
• A Bachelor's degree in marketing or engineering from an accredited college or university is required (minimum). A master's degree in related fields is a plus