Marketing Analyst
Robert Half Washington
Our client at Robert Half is looking to enhance their digital presence and improve customer experiences across all channels. They are seeking a Digital Analyst with expertise in Google Analytics to join their team on a temporary basis. If you have a passion for data-driven insights and thrive in a dynamic environment, we’d love to hear from you!
Key Responsibilities:
- Leverage Google Analytics to track, measure, and analyze key metrics including website traffic, conversions, and user behavior.
- Develop and implement data dashboards and reports to monitor digital marketing performance.
- Analyze campaign performance and provide actionable insights to optimize strategies across digital channels.
- Collaborate with marketing, web development, and UX teams to evaluate digital experiences and recommend improvements based on data.
- Set up and configure Google Analytics tags, goals, and events to effectively track KPIs.
- Identify trends and areas of improvement in the customer journey to enhance user experience and drive conversions.
- Conduct A/B testing and analyze results to optimize website features and functionality.
- Support SEO/SEM strategies by providing insights on keyword performance, user behavior, and traffic trends.
- Stay informed of the latest features and trends in Google Analytics and related tools.
Required Qualifications:
- Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
- 3+ years of experience in digital analytics, with a focus on Google Analytics.
- Proficient in Google Tag Manager and Google Data Studio.
- Strong understanding of SEO, SEM, and PPC analytics.
- Ability to interpret complex data sets and present insights to non-technical stakeholders.
- Excellent problem-solving skills and attention to detail.
- Strong written and verbal communication skills.
- Experience with other analytics platforms (e.g., Adobe Analytics, Mixpanel) is a plus.
Preferred Qualifications:
- Experience in A/B testing and conversion rate optimization.
- Familiarity with eCommerce tracking and multi-channel attribution.
- Google Analytics certification (GA4) is highly desirable.
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