Digital Marketing Specialist

If you have a passion for digital marketing and a proven track record in managing successful campaigns, we want to hear from you!

Key Responsibilities:

• Develop, execute, and manage digital marketing campaigns across multiple channels including SEO, SEM, email marketing, social media, and display advertising.
• Optimize digital campaigns based on data-driven insights, adjusting strategies to meet performance goals and key metrics.
• Collaborate with content, design, and product teams to create compelling online campaigns that align with the brand’s voice and objectives.
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of campaigns and adjust tactics accordingly.
• Conduct market research to identify trends, customer preferences, and competitor activities in the digital landscape.
• Manage and grow the company’s presence on social media platforms by creating engaging content, interacting with followers, and running paid social media ads.
• Oversee the execution of email marketing campaigns, including segmentation, A/B testing, and performance tracking.
• Manage and optimize paid search (PPC) campaigns across Google Ads and other platforms, ensuring maximum ROI.
• Stay current with digital marketing trends, technologies, and best practices to ensure the company’s strategies are always on the cutting edge.
• Provide regular reports and insights on campaign performance, recommending improvements and strategies for growth.
• Proven experience (2-4 years) in digital marketing, with hands-on experience managing SEO, SEM, social media marketing, email campaigns, and paid advertising.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, SEMrush, Mailchimp, Hootsuite, and other marketing automation platforms.
• Solid understanding of SEO best practices, keyword research, and content optimization.
• Strong experience in running paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.) with a track record of achieving measurable results.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing copy and messages.
• Strong analytical skills, with the ability to interpret data, generate insights, and make data-driven decisions.
• Ability to manage multiple projects simultaneously and work in a fast-paced, deadline-driven environment.
• A strong attention to detail and a creative mindset to develop innovative marketing strategies.