Digital Marketing Manager - New York City
Company Overview:
ABOUT DRIVE SHACK INC.
Drive Shack Inc. is a prominent leader in the golf-related leisure and entertainment industry, dedicated to creating memorable experiences through competitive socializing. Our diverse portfolio includes renowned brands such as American Golf, Drive Shack, and Puttery.
ABOUT PUTTERY
Puttery offers a modern, dynamic twist on traditional putting with unique challenges at every hole. This high-energy experience combines competitive socializing with cutting-edge auto-scoring technology in an immersive setting. Guests can explore curated culinary delights, inventive craft cocktails, and a vibrant bar area with great music, making it the perfect spot to enjoy the night before, during, and after their tee time.For more details or to plan your visit, please visit puttery.com.
Job Details:
Location
We are excited to invite applications for this role from candidates with the required skill set and experience who are based in New York City, Charlotte, NC, Raleigh, NC, or Richmond, VA. If you meet these qualifications and are located in one of these areas, we encourage you to apply.
JOB PURPOSE
Drive Shack Inc. is seeking a Digital Marketing Manager with expertise in navigating the digital landscape and a strong passion for social media engagement. In this role, you will spearhead our digital marketing strategy, focusing extensively on social media channels.Your responsibilities will include enhancing brand awareness, nurturing online community growth, and driving website traffic and customer acquisition through innovative digital and social media initiatives.
RESPONSIBILITIES- Strategic Leadership: Develop and oversee the implementation of a comprehensive
business and marketing objectives.
- Digital Channel Oversight: Direct the company's digital presence across all channels,
media strategy encompassing content creation, regular engagement, and follower
growth.
- Collaboration and Alignment: Work with the Marketing Activations Manager, Creative
initiatives with broader marketing strategies and company goals.
- Website and SEO Management: Maintain an optimized, engaging, and up-to-date
experience.
- Social Media Expertise: Craft and execute a cutting-edge social media strategy to
through creative and compelling content across various platforms.
- Email Marketing: Design and deploy impactful email campaigns, leveraging analytics to
- Digital Advertising and Analytics: Lead digital advertising efforts, including the use of
- Customer Engagement: Foster meaningful interactions with the online community,
- Performance Analysis and Reporting: Regularly evaluate digital marketing metrics to
data-driven analysis.
- Budget Management: Efficiently manage the digital marketing budget, ensuring strategic
allocation of resources for maximum impact and cost-effective results.
Additional Information:
QUALIFICATIONS- Bachelor’s degree in Marketing, Digital Technologies, or a related field.
- Demonstrable experience as a Digital Marketing Manager with a strong emphasis on
- Expertise in utilizing website analytics tools (e.g., Google Analytics) and familiarity with
- Comprehensive understanding of social media platforms, trends, and analytics tools,
- Experience in executing email marketing and digital advertising campaigns with a focus
- Creativity merged with analytical prowess to drive marketing success.
- Outstanding communication skills and the ability to engage effectively with a digital
- A commitment to staying informed about digital marketing trends and innovations.
What We Offer:
- The chance to shape and enhance the digital presence of Drive Shack Inc.
- A role in a vibrant and innovative team that values creativity and forward-thinking.
- A competitive salary and benefits package, with ample opportunities for career growth.
Our Benefits Include:
- Comprehensive medical, dental, and vision coverage
- 401(k) plan with company match
- Employee Assistance Program
- Flexible PTO and more
Additionally, Drive Shack Inc. is dedicated to preventing retaliation and ensuring a respectful, equitable, and inclusive environment for all.